Podcast: Power of Storytelling and Engagement Strategies

By Association Adviser staff • June 25, 2024

We are excited to announce the release of Episode 2 of the Association Adviser Podcast, featuring insightful conversations with Steven Stout and Katy Markert from the Texas Society of Association Executives (TSAE). In this episode, host Christine Shaw, CEO and President of Naylor Association Solutions, explores the power of storytelling and how it can drive member engagement and value.

Katy Markert, Marketing & Communications Director, TSAE
Steven Stout, FASAE, CAE, Executive Director, TSAE

Steven Stout, FASAE, CAE, Executive Director for TSAE, emphasizes the necessity of knowing your members and prospective partners to create effective strategies. By understanding their needs and interests, associations can better connect potential sponsors with their target clients, ensuring more meaningful and successful engagements.

Katy Markert, Marketing & Communications Director for TSAE, discusses how personalizing communications through storytelling fosters emotional connections and influences decision-making. By incorporating storytelling into their communication strategies, associations can create a more personal and relatable experience for their audience, which in turn enhances engagement and retention.

The episode explores how TSAE’s motto, “Better Together,” is brought to life through their podcast “Better by Association” and their member magazine “Association Leadership.” These platforms showcase the power of collaboration and community, reinforcing the value of membership and the strength of working collectively.

Steven and Katy share their successful strategies for building and nurturing relationships with sponsors and advertisers. They highlight the importance of flexibility and understanding the unique needs of each partner, which allows for tailored and effective sponsorship opportunities that benefit both the association and its partners.

Listen to the full episode for valuable insights on enhancing your association’s member engagement and non-dues revenue.