In our latest episode of The Association Adviser Podcast, we’re discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor Association Solutions, details the challenges and successes association communicators face when producing their member communications. Over the course of nine years, more than 3,000 respondents have taken the survey, representing more than 100 industries. They’ve given us invaluable insight into how association staffs manage their member communications, how often they publish, in what channels, and to which member groups.
This year, Association Adviser also added a number of questions specific to the COVID-19 pandemic and how it’s affected associations since the spring. And we’ve brought Sarah Sain, director of content at Naylor, to explore in more depth what the benchmarking report says about the state of association communications in 2020.
Sarah Sain, CAE is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.
Sarah delves into the major challenges association communicators face in 2020, and six recommendations for meeting those challenges. While the report team does an excellent job every year of offering advice for association communicators, this year’s recommendations are going to be so important as associations strive to prove their membership value and retain members through excellent communications.
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Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at [email protected]. Thanks to our podcast sponsor, Naylor Association Solutions.