Podcast: How to Rebrand Your Organization
Executive Director, Women In Government
In this episode of Association Adviser Podcast, Meredith Martino, Executive Director of Women in Government, shares her strategies for successfully rebranding an organization to better align its story with its mission. Meredith discusses how strategic storytelling through design and an inclusive approach to rebranding can enhance your organization’s impact and strengthen member engagement. She emphasizes the importance of diverse representation in leadership, offers strategies for uniting members across the political spectrum, and explains why investing in professional development is key to long-term success.
With over two decades of experience in association leadership, Meredith also draws from her previous role at the American Association of Port Authorities, where she refined revenue strategies, led member engagement efforts, and directed their $1M Annual Convention. Her insights offer a roadmap for organizations looking to revitalize their brand and drive growth while staying true to their mission.
