Podcast: How to Meet Members Where They Are

In this Association Adviser Podcast episode, Mike Skiados, CEO of the National Association of Professional Insurance Agents, shares powerful insights on engaging members by truly understanding their needs and preferences. Drawing from years of experience, Mike discusses the importance of a “listen-first” approach to leadership, emphasizing that effective member engagement starts with understanding how members consume information and what they value most.

Mike explains how an omni-channel strategy enables associations to reach diverse and younger audiences in meaningful ways. He also highlights the need for a strong value proposition that resonates with members, helping to attract and retain them through services and programs that provide real return on investment. By setting a clear “North Star” vision, Mike ensures that his organization stays focused on growth, integrity, and forward-thinking strategies for long-term success.

Listen to the full episode here.