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Podcast: How to Ignite Creativity and Innovation in Association Sales

By Association Adviser staff • August 13, 2024

Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association

In the latest episode of the Association Adviser podcast, hosted by Christine Shaw, CEO and President of Naylor Association Solutions, we explore the powerful synergy between positivity and creativity in motivating teams to achieve remarkable results. Our special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), shares her inspiring journey and insights.

With a background in psychology, Dianne transitioned into sales and marketing, using her understanding of client needs to drive successful strategies. Her story demonstrates how diverse experiences can lead to thriving careers in unexpected fields.

Key Takeaways for Association Sales Leaders:

  • Creativity and Innovation: Essential for driving sales and revenue, thinking outside the box leads to remarkable results.
  • Motivating Sales Teams: Foster a positive and inspiring work environment to encourage team members to excel.
  • Aligning Sales Goals with Mission: Ensure sales goals resonate with the association’s core mission to generate non-dues revenue through targeted marketing.

This episode of the Association Adviser podcast is a must-listen for anyone involved in association sales and marketing. Dianne Vance’s insights and experiences provide valuable lessons on leveraging positivity and creativity to drive success. Tune in to discover how you can inspire your team and achieve remarkable results in your association.