Podcast: How to Attract the Next Generation
Culture can make or break an association. For Tamesha Logan, MBA, CAE, Executive Director of American Mensa and Mensa Foundation, culture is not a soft skill; it is strategy. And it is the foundation for innovation, trust, and long-term member engagement.
In the latest episode of the Association Adviser Podcast, Logan joins Christine Shaw, CEO and President of Naylor Association Solutions, for an engaging conversation on how associations can cultivate environments that support creativity, empower teams, and attract younger professionals into leadership pipelines.
Logan shares how associations can welcome younger professionals by inviting them to contribute early, offering meaningful leadership roles, and building cultures that reflect the diverse needs and values of today’s workforce. Her advice is timely and highly relevant—the 2025 Association Benchmarking Report found that engaging young professionals remained one of the top five challenges associations face.
Shaw and Logan also explore the critical role boards play in shaping culture. Logan notes that organizations thrive when boards set vision and allow staff to execute, creating clarity, trust, and momentum.
With more than 17 years of experience leading national and global nonprofits, Logan has seen how psychological safety and shared ownership fuel better ideas and stronger performance. She explains why micromanagement and internal politics stifle progress, and how leaders can instead create space for staff and volunteers to make decisions and experiment with new approaches.
Listen now to the full conversation with Tamesha Logan: How to Attract the Next Generation.
