Podcast: How AI Can Revolutionize Your Email Marketing

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

Erica, with a rich background in digital marketing and SEO, explains how AI can craft highly personalized content, leading to higher open rates and conversions. She emphasizes the importance of key metrics like open rates and click-through rates to measure success.

AI isn’t just the future; it’s here now, offering associations a powerful tool to create meaningful connections with their members.

About Erica Salm-Rench: Erica is the COO of rasa.io, where she blends her passion for digital marketing and email technology to support a vibrant customer community. With experience in enrollment management and digital marketing, Erica leads innovative strategies that help organizations stand out in the digital landscape.

Tune in to learn how AI can revolutionize your email marketing and enhance member engagement!