Podcast: Come for the Mission, Stay for the Membership Value

By Association Adviser staff • March 2, 2021

Members join your association for the mission, but buy your value. Or do they buy your mission and stick around for the value?

Our guests Dave Will of PropFuel and Tom Morrison of MTI explore the balance associations must strike between focusing on association mission and providing member benefits on this episode of The Association Adviser Podcast.

If Tom and Dave’s names sound familiar, it might be because they host the Association Strong podcast. There, the pair offer insight from both a seasoned association executive and an entrepreneur perspective about topics that help associations drive value and engagement while running more efficiently. They’ve joined us on The Association Adviser Podcast to further explore what it means for associations to offer an engaging membership experience while also earning enough revenue to continue serving members.

We cover a broad range within this topic, including how the pendulum of association business seems to swing between focusing on mission versus emphasizing member benefits. We address marketing strategies like conversational marketing and using FOMO, or fear of missing out, to get members more involved. And we break down Tom’s framework for association business that he dubs “ALIVE.” It’s all about asking your members what they need and responding with value. Listen to the conversation to get the full explanation!

Thanks to our podcast sponsor, Naylor Association Solutions.

Want to be a guest on The Association Adviser Podcast? Have an idea for an episode topic? Email Kelly Clark, [email protected].