Podcast: Assessing Your Data Analytics Program

By Association Adviser staff • May 15, 2020

Evan Reid headshot
Evan Reid, American Speech-Language-Hearing Association

Our guest this episode is Evan Reid, Data Analytics Manager for the American Speech-Language-Hearing Association. Evan has been working with ASHA for almost two years to improve ASHA’s use of its membership and operational data so that staff can deliver data and answer people’s questions as quickly as possible through tools they can use on their own.

His team’s goal is to create a “curated data exploration experience” where ASHA team members can dig into the data they need in a customized dashboard. Evan details how they’re deciding what data to include, what kind of capabilities their new platform must have, and how he’s getting everyone at ASHA excited about data analysis.

Some of the tactics he tells us about might be tactics you’d want to adopt at your association: Short in-office workshops, data “science fairs,” and stickers labeled “data nerd” or “data geek.” Evan explains that there IS a difference between the two, and such tokens have been a strong motivational tool for encouraging data analytics literacy at ASHA.

Listen in for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about making better use of your organization’s data.

Suggest a guest or topic for The Association Adviser Podcast! Email us at [email protected].

Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor’s resources for improving your member engagement and non-dues revenue at naylor.com.