Best of the Web

Best of the Web: September 2012

By Association Adviser staff • November 5, 2012

The Challenged AssociationRemaining Relevant Requires More Than Cosmetic Change
Kent Anderson
The Scholarly Kitchen
Anderson reviews “Race for Relevance,” a (short) book by Harrison Coerver and Mary Byers that addresses the major challenges associations face as they try to remain a relevant force in today’s business and legislative arena.

@affiniscape Why #conferences make you more creative #eventprofs #expochat

@AdsOnLinkedIn Quality Audience, Professional Context & High Impact: why you advertise on LinkedIn. 3 out of 4 members use LinkedIn for biz news #WFWebinar

25 Ways to Use AdWords Data for SEO
Tom Demers
One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about how Web users find your website. In this post, Demres walks through 25 specific things within an AdWords account that you can use to optimize your website and help more people find your information.

Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of uses for market intelligence is much larger than most businesses think.

Marketers Still Shying Away from Pinterest
Despite the rapid growth of Pinterest, some 44 percent of ad and marketing executives surveyed say they have no interest in using the social networking site for business purposes, according to a new survey by The Creative Group. Have you taken the Pinterest plunge yet?

@NACSonline #Coffee is always a plus in the morning—check out some of the numbers behind the beverage that helps us start our day!

@AssnMediaPub How Google’s ‘Penguin’ Update Will Change Publishing, for the Better via @adage

Breakdown: Social Media Workflow, Process, Triage
Jeremiah Owyang
Like our bodies, cities and corporations, all complex organisms have a natural process and order that helps to reduce inefficiencies and increases the end goals. So what if you don’t have a workflow? In this post (which assumes your organization is already active on social media), Jeremiah Owyang explains how your organization can establish a content marketing strategy for social media that incorporates your strengths and helps you plan for crises.


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