Best of the Web

Best of the Web: July 2012

By Association Adviser staff • November 5, 2012

7 Tips for Creating Amazing Videos
Allison King
Engage: The Blog
A rundown of five basic video marketing genres and numerous practical tips for creating videos that put your best content forward. This is a recap of “The Unbreakable Rules of Video (And a Few You Can Bend)” presentation from AM&P’s June 2012 conference.

How to Apply Social to Conferences
Maddie Grant
Social media and conferences go together like peanut butter and jelly. Here are a few tips for making the most of your face time via social media, along with a link to download SocialFish’s Social CRM Hero Guide.

Joe Rominiecki
As technology has emerged that allows online broadcasts of
conference presentations, some associations have
embraced it while others have hesitated, concerned that “giving away our meetings” online would give people a reason to not attend in person. But one Washington, DC bike sharing program shows that offering your product at an entry-level price can actually increase involvement.

Print is Dead? Not So Fast
Newtek, The Small Business Authority

The ‘Busy’ Trap
Tim Kreider
The New York Times

“If you live in America in the 21st century you’ve probably had to listen to a lot of people tell you how busy they are.” In the spirit of setting aside technology for a moment to refocus on face-to-face relationships, this essay is worth a few minutes of your busy day to read and reflect upon.

Follow Naylor on Facebook and Twitter, or join our LinkedIn Association Executive Roundtable Group!
Visit Naylor at These Important Industry Gatherings:

2012 Ohio Society of Association Executives
July 25-27, 2012

National Association of Trial Lawyers (NATLE) 2012 Annual Meeting
July 28-31, 2012 

ASAE Annual Meeting & Exposition 2012
August 11-14, 2012
Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.