Best of the Web: March 2012

@rockettm: Association demographic trends for 2012 (and what to do about them) #csae #asae #assnchat ow.ly/9l2cG via @XYZUniversity

Pinterest for Associations: New Audience, New Addiction
Deirdre Reid
Avectra
Do you pin? Are you wondering how to make Pinterest work for your association? Deirdre Reid presents some examples of how association staffs are making use of virtual pin boards for staff development, industry showcases and more.

The Most Overlooked Part of Social Media Marketing
Jim Tobin
Ignite Social Media
People won’t share on social media networks unless this piece of social media marketing is top-notch.

Proper Feeding and Care of Your Online Community
Joshua Paul
Association Media & Publishing
It’s better to evaluate potential candidates based on the social networking skills they already have—not their age demographic. With so many people getting involved with social media, the best advice is not to judge a book by its cover either way.

How “Grammar Girl” turned a single hobby podcast into a growing media network
Simon Owens
Nieman Jounalism Lab
Thinking of starting a podcast or video series? Read this case study to see how one woman transformed her love of grammer into a revenue-producing media brand.

12 metrics you should monitor on LinkedIn
Viveka Von Rosen
Linked Into Business
Measuring your progress on LinkedIn will help you stay on track and reach your goals. LinkedIn can be an elephant – and we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?

@JeffHurt: Webcam Glam: 3 Easy Ways To Look Polished On Video Chats by @ambermac [Bookmark this!] ow.ly/9prDs

@CeciliaSepp: When will assns realize the walls of their buildings do not hold them in? Technology supports our expansive minds. #fivereasons #assnchat

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