Two-Thirds of Associations Trying to Understand Social Media

By Association Adviser staff

Do associations have a social media plan? Last month’s Association Adviser enews reader poll indicated most are still trying to find their way. Four out of five (79.3 percent) associations say developing a social media strategy and policy is a priority, but less than one third (31.9 percent) feel they actually have a strategy or policy in place.

Roughly one fourth (24.2 percent) of the nearly 100 Association Adviser enews readers who had responded to the poll as of press time indicated they were still “experimenting and learning” and another fourth of respondents (23.2 percent) said they had no strategy in place yet, but planned to have one within 12 months.

The latest reader survey results are fairly consistent with our 2011 Association Communication Benchmarking Report, in which nearly 33 percent of the 700 responding associations told us they did not have a dedicated employee or team responsible for their online presence and 35 percent of respondents reported that they were not measuring the success of their social media offerings.