How Would You Invest an Extra $50,000 in Your Organization’s 2011 Communication Budget?

In recent years, association leaders from organizations of every size have been doing more with less. So what would you do with an extra $50,000 in your communication budget for 2011 if it unexpectedly landed in your lap?

According to the recent 2011 Association Communications Benchmarking Survey, association leaders would be more likely to upgrade their tools and tighten up their processes, than hire more staff or launch new products. (Survey respondents were allowed to choose more than one option.)