Podcast: What is Machine Learning?

By Association Adviser staff • July 26, 2019

Chris Knoch, Big Squid
Chris Knoch, Big Squid

We speak with Chris Knoch of Big Squid, a company that produces automated machine learning platform for business insights. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success.

Plus, he discusses how associations can use data they already have, such as membership renewal or event registration data, to predict how successful their recruitment or event marketing efforts will be in the future. It’s a great conversation, especially if you’re interested in machine learning but haven’t had the time to dive further into how you could apply it to your operations.

Thanks to Chris for joining us!

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