Podcast: What is Machine Learning?

We speak with Chris Knoch of Big Squid, a company that produces automated machine learning platform for business insights. Chris explains what machine learning and artificial intelligence are, and how associations can use machine learning to better position themselves for success.

Plus, he discusses how associations can use data they already have, such as membership renewal or event registration data, to predict how successful their recruitment or event marketing efforts will be in the future. It’s a great conversation, especially if you’re interested in machine learning but haven’t had the time to dive further into how you could apply it to your operations.

Thanks to Chris for joining us!

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Want to be a guest on our podcast? Drop us an email at [email protected] with your topic ideas! Want to stay behind the scenes, but have a concept you want to know more about? We’re always accepting episode ideas at the email address above.