According to our third annual Association Communication Benchmarking Study, information about lobbying and advocacy efforts is the single most important topic for association leaders these days.
More than half (52.1 percent) of the 910 execs who responded to this question in our comprehensive annual survey said that news about lobbying/advocacy efforts was “highly important” to them. That topped how to/best practices (49.6 percent), industry news/trends (45.6 percent) and career/professional development (41.5 percent).
Karen Conlon, president of the California Association of Community Managers said it’s because there’s a great deal of “misinformation—even fabricated information” presented to legislators that it can easily turn into bad legislation. “This increases costs to consumers,” she added, even though some legislators “don’t seem to care.”
See Hank Berkowitz’s feature story for more insights from Conlon.
Many of our reader polls are still open. Visit today and tell us where you stand. Early indications are that Twitter is the preferred social media platform for getting the word out about your lobbying and advocacy efforts. Do you agree?