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Cheat Sheet: Beyond the Numbers: Understanding Data to Drive Strategic Decisions

By Association Adviser staff • December 5, 2024

Data is one of the most valuable tools available to associations today, but its full potential often goes untapped. Our cheat sheet, Beyond the Numbers: Understanding Data to Drive Strategic Decisions, breaks down the key components of an effective data strategy to help associations turn raw information into meaningful insights.

Here’s what you’ll discover:

Data Collection: Building a Strong Foundation

Collecting accurate and actionable data is the first step in creating a strategy that works. The cheat sheet highlights best practices for gathering data from reliable sources, ensuring that the information you’re working with is both relevant and trustworthy.

Data Storage: Organizing for Success

Storing data securely and accessibly is critical for efficiency and reliability. Learn how to structure your data storage systems to make retrieval seamless and ensure your information is protected.

Data Visualization: Telling a Story with Numbers

Raw data doesn’t always reveal its value at first glance. Visualization techniques turn numbers into compelling insights, helping associations identify trends, opportunities, and areas for improvement.

Putting the Pieces Together

The cheat sheet provides examples of how associations can apply these fundamentals to achieve specific goals, such as improving member engagement, streamlining operations, and discovering new revenue streams. It’s about understanding not just the numbers, but the story they tell.

By exploring these elements, associations can create a data strategy that drives meaningful decisions and helps achieve long-term success.

Explore the Cheat Sheet

Take a closer look at the strategies and examples shared in Beyond the Numbers: Understanding Data to Drive Strategic Decisions. Access the full cheat sheet to gain a better understanding of how to make data work for your association.

If you want to learn more about how Naylor can help your association unlock its data’s potential, visit Naylor Insights.