Careers

Cheat Sheet: Beyond Member Engagement: Drive Revenue Through Your Career Center

By Association Adviser staff • April 2, 2025

For many associations, a career center is viewed simply as a job board. In reality, it can be one of your most powerful tools for member engagement, employer relationships, and sustainable non-dues revenue growth.

Our new cheat sheet, “Beyond Member Engagement: Drive Revenue Through Your Career Center,” highlights proven strategies to transform your job board into a true revenue engine. Inside, you will find insights on:

  • Employer monetization strategies such as premium listings, virtual career fairs, and sponsorship opportunities

  • How to move from a passive to a proactive sales approach that drives engagement and employer retention

  • Ways to leverage your niche audience to deliver higher-quality candidates and build stronger partnerships

  • Practical tips for integrating career center promotion into your broader marketing and membership efforts

The guide also addresses common misconceptions, such as “we don’t have enough job seekers” or “employers prefer big job sites.” Associations are proving the opposite by offering targeted talent, brand trust, and measurable results.

Download the cheat sheet today to see how your career center can deliver value to members and employers while creating a steady and reliable source of revenue for your association.