Helping Longtime Members and Suppliers with Business Succession Planning

By Josh Patrick • May 12, 2016

7 smart strategies for leaving one’s business in style

Josh Patrick
Josh Patrick, Stage 2 Planning Partners

With so much emphasis on attracting next gen members, many trade associations and professional societies overlook the needs of their longtime, highly engaged members and supporters. Whether they’re in heavy construction, real-estate, home building, HVAC or interior design, leaving one’s business is one of the most challenging and stressful events they’re ever going to face. Too many times, business owners start the business succession process thinking they will be able to do everything that is necessary in less than a year.

That’s just not realistic. The reality is that a successful exit from one’s business is likely to take at least three years, if not five or ten—and here’s where you can step in to provide significant member value.




Don’t even think about selling your business before you’ve considered what’s next in your life. 

Many owners overestimate their businesses’ worth and underestimate the amount of time (and stress) it takes to sell.

Focus on increasing the value of your business years before it’s time to sell.

Too many owners think their businesses alone will be enough to get them to retirement.

Here’s what I want you and your longstanding members to know: Leaving your business in style is not only possible, but something you can count on if you follow the seven steps below.

  1. What do you need?

The first question you or a valued member has to ask is, “How much money do I need before I start the sales process?” Too often I see hardworking entrepreneurs neglect to take the appropriate amount of time (and steps) to make sure that they can afford to leave their businesses successfully.

If you, or a valued member, is considering selling, you need to find a financial adviser who really understands how to do financial plans for business owners. You might think this is an easy thing to do. The sad truth is most financial planners miss the point when they work with their business owner clients.

You need to have your financial planner understand the real value of your business. And here’s a secret you’re not going to like—the true value of your business is not even close to what you think it’s worth. Business owners almost universally overvalue their businesses and this is something I don’t want you to do. LilTweetablesSmall

So here are the things you need to do when looking for a financial planner who can help you accurately look at what you need:

  • They need to be able to value your business accurately. This means taking into account the taxes and fees you’ll pay as you leave your business.
  • They need to be able to help you understand how much of your lifestyle is paid for by your business.
  • Your financial planner needs to be able to explain to you clearly the difference between the cash flow lifestyle that you live today and the investment lifestyle you will live tomorrow (post-sale).

These three things, if done correctly, will help you make an accurate assessment of what you need before you even start going down the road of planning an exit or succession from your business.

  1. What’s it worth?

Remember I said that you are unlikely to assess the real value of your business correctly? The reason is that your business actually has several values at the same time. The value of your business depends on who your ultimate buyer will be. If your buyer is someone who’s purchasing your business for financial reasons, then your price will be one number. If your buyer is a key employee or managers or your children, they often have no cash and what they can afford to pay will be something else altogether.

In case you’re curious, here are four common ways that owners exit their businesses:

  1. You can sell your business to an outside party. When you sell to an outside party there are three types of buyers: a financial buyer, a strategic buyer or an intellectual capital buyer. All three will value your business in very different ways.
  2. You can sell your business to your children. When doing an internal family transition, you face not only business challenges but intergenerational challenges as well. You need to know whether your children can run the business and if they’ll be responsible enough to pay you what they owe you for the value of the business. If you’re not sure about either of these questions then DON’T SELL THE BUSINESS to children.
  3. You can sell your business to your managers. This is not a transaction you wake up tomorrow and start doing. First, you need to know if your managers are competent enough to run your business. Second, you need to put together a financing method for manager to buy your business. Your managers will have no money and you’re going to have to come up with a strategy that protects you and ensures you’ll be paid.
  4. You can leave your business through liquidation. I assure you this is not an attractive option.

There are many subsets that come with each of these exit strategies. It will do you well to find somebody who really understands the succession and transition process for people like you. This really is a very complicated area and in most cases, you’re only going to get one bite of this apple during your lifetime. Make sure you do it right the first time or you could have disastrous results.

  1. Increase the value drivers of your business

You’re most likely going to have to increase the value of your business long before you get around to selling it. LilTweetablesSmall This means you’re going to have to take a hard look at your business and really see where the warts are. You need to start “treating” your business warts as early as possible in the sales process.

You’ve likely found that when you did your financial plan, there was a shortfall between what you had and what you’re going to need. Too many business owners think their businesses alone will be enough to get them to retirement. Increasing the value your business can help, but it is not going to get you all the way there.

For example, there’s a good chance you’re too involved in the day-to-day operations of your business. You need to stop this. If you don’t, a third party won’t be interested in having you stick around and your managers will eventually want you to leave.

Does too much of your business depend on too few large customers or clients? If so, there’s another real roadblock you’ve just put up to selling your business.

Learn what your business really does well and learn what it doesn’t do well. Fixing the things that can be fixed or having a good explanation for what can’t be fixed will help you increase the value of your business.

  1. Know who’s going to buy it

You’re not going to have the bandwidth to plan for every succession possibility. You really need to think and plan for who the probable buyer will be. Next, put a plan together just for them and have a plan B if your first plan doesn’t work out. It’s just too easy to put all of your eggs in one basket. Thinking through who your ultimate buyer will be and why they want to buy your business is really important to the succession process.

  1. Managing your key people

Here’s another sad fact: the new owner of your business probably won’t want you around but they probably want your key people. If you don’t do something to tie your key people to the business at least through the transition, there’s a good chance the buyer will either discount what they’re willing to pay or walk away. Get up to speed on stock appreciation rights and non-qualified deferred compensation so you can put a “stay bonus” in place for key employees. This will help increase the value of your business because you tied your key people to your company.

  1. Know what’s next in your life

I know that you’ve heard the term “seller’s remorse,” which unfortunately occurs far more often than it should. In my experience, seller’s remorse happens because the owner hasn’t been willing to think carefully about what’s next his or her life.

Before you even start the process of leaving your business spend a lot of time—and I do mean a lot of time!—thinking about what’s next for you and start preparing for that transition. LilTweetablesSmall If you don’t there is a very good chance you’ll have seller’s remorse after the transaction and this is something you really don’t want to experience.

  1. Investing proceeds

One of the challenges of selling a business is learning to be an investor, rather than an owner/operator. That means learning to live off capital, NOT the cash flow from your business. LilTweetablesSmall Learning to be a good investor is a process, one that is likely to take you several years to learn. You need to decide whether you want to work with an investment advisor or manage investments by yourself or do a combination of the two. Whatever you decide, managing your investments will be a big deal. I know that after you sell your business you’re not going to want to go to work for somebody else.


Selling your business is going to be one of the most challenging events you have in your life. You’re going to be under a tremendous amount of stress. This stress could cause you to make some really bad decisions. You want to find somebody who truly understands the process it can help you navigate it. It’s going to take a long time to sell your business. The choice is yours–you can do it right or you can risk personal financial disaster. But a positive result could mean plenty of volunteer time, if not financial support, for your organization.


Josh Patrick, former education director for the National Vending Association, is a founding principle at Stage 2 Planning Partners and the head curmudgeon at AskJoshPatrick. You can find e-books, special reports in case studies in the resource center at Stage 2 Planning. You can also get his free audio CD on how to create a sustainable business which is a crucial step in helping you leave your business in style.