Best of the Web

October 2012: Twitter, Key Research Trends, QR codes, and Print Joins the Internet

By Association Adviser staff • October 19, 2012

5 Quick Tips for Your Association Twitter Account
Chris Bonney
Vanguard Technology
Who knew that Twitter would become a major marketing tool for associations? Just because Twitter is one of the fastest-growing social media sites in the world doesn’t mean your association will explode with new members and even attendees as soon as you create a Twitter handle. Check out Vanguard’s recommendations for setting up a Twitter account that will engage your audience.

@sliceworks: 7 Tips #Association Executives Can Learn From Politicians http://t.co/S8xkpdDY gr8 points from @SteveDrake

@JeffHurt: Conference Networking: Prime the Pump Before Your Event by @DonnaKastner #eventprofs #pcma ow.ly/dRLQZ

@AssnMediaPub: 12 ways to use Pinterest for your nonprofit bit.ly/SmzPfK #association #socialmedia

“NO vendors, please.”
Deirdre Reid
Reid All About It
Some association executives want to hear advice only from those who have been in their shoes, either as a CEO or director of membership, education or another department. But many vendors have been in these same positions—they know what they’re talking about.

Reaching Your Audience in the Digital Age: Key Research Trends to Watch
Aaron Smith
Pew Internet Research Center
While it may seem like smartphones and tablets are ubiquitous, sometimes we need to remind ourselves that they’re not: 46 percent of adults own a smartphone, and just 19 percent own a tablet or e-reader. This slideshow presentation reviews current digital and mobile use trends, including social media use, and offers suggestions about how to facilitate digital information and mobile use within your audience.

A Great New Idea You’ll Never Use: NYC’s Required QR Codes for City Buildings

Christina Chaey
Fast Company
Starting next fall, NYC businesses will sport QR codes loaded with details about their inspections and regulations history, but with the codes being placed on the actual permit, which businesses often place behind their service counter or tacked in other inconspicuous places. This could be a great step toward more data transparency, but will consumers take the extra step to access it?

3 Things You Need to Know About Your Mobile Event App

Julius Solaris
Event Manager Blog
Event apps are becoming increasingly popular among attendees. The burning question we should ask ourselves is no longer “Should I offer an event app?” but rather “Which event app should I offer?” Here are three app-related concerns to think about before diving in.

Most Popular Email Elements to Test
Marketing Sherpa
Which email elements do you test most often? Which elements do your peers test most often?

Newsprint Joins the Internet of Things
Robert Andrews
paidContent—The Economics of Digital Content
What if the printed word could become digital today? What if you could press an icon on a printed page and have the printed story read to you? An eight-year-old Cambridge, UK, company called Novalia, working with the Universities of Central Lancashire, Dundee and Surrey, is deploying its electronics-enabled paper concept toward newspapers. This hybrid of audio, visual and hyperlinked content could become the next model of interactive media.

Writing Scripts and Speeches
Mignon Fogarty
Grammar Girl
To help your next presentation go well, check out these quick and dirty tips for writing scripts and speeches. Don’t miss the video of the awesomely confident 10-year-old speaker at the end of the post.

The Chronicle of Philanthropy: How America Gives
Giving money away is one way to use extra personal income or extra non-dues revenue. Use this tool from The Chronicle of Philanthropy to discover how people and organizations give to charity in your city.

Visit Us at These Important Industry Events

Tallahassee Society of Association Executives Education Day & Trade Show
October 17, 2012

Canadian Society of Association Executives 2012 Annual Conference
November 1-3, 2012

National Apartment Association AE Developing Excellence Conference
November 6-7, 2012

TNSAE Tradeshow—Networking: Let’s Give Them Something to Talk About
November 27-28,2012

 

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