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Association Leaders Focused on NDR, Communication, Membership and Data

By Association Adviser staff • March 18, 2014

As we mark our fourth anniversary of publication this month, we thought we’d take the pulse of Association Adviser readers to see what surprised them the most over the past year.

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Again, these results are still preliminary, but they seem to align with the stories that racked up the most pages views on our website Association Adviser.com.

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1 Need More Non Dues Revenue?
2 Plan to Succeed in Magazine Production
3 6 Tips for Writing Emails that Get Response
4 Open Polls: Reader Poll Archive
5 Membership Wakeup Call for Associations
6 Want More Members, Better Get to Know Them
7 How Smart Associations Grow Membership
8 Data Shows Associations Not Getting, Not Asking
9 Recruiting Members and Keeping Them
10 The Power of Non-Dues Revenue

Source: Association Adviser.com and Naylor, LLC 2014

When it comes to surprises, Chris Newtown, president of the Texas Food & Fuel Association, may have summed it up best. “After 17 years, not all that much has changed—everybody’s right.” If you’re heading up an association, Newtown said your job is to take everyone’s feedback in, “figure out what’s the best approach and build consensus for that decision.” See today’s Corner Office Profile for more insights from Chris Newton.

Many of our recent polls are still open. Visit today and tell us where you stand.