Think Strategically at this Year’s AM&P Annual Meeting

By Association Adviser staff • June 18, 2018

The following is a sponsored post from SIIA in partnership with Naylor Association Solutions.

2018 AM&P Annual MeetingWith nearly double the conference content and a sold-out exhibit hall, Association Media & Publishing’s Annual Meeting, held June 25-27 in Washington, DC, is the most robust event in the association’s history. We are thrilled to announce that AM&P has re-imagined its Annual Meeting. We spent a great deal of time talking to members, and you’ll notice the influence of those discussions in the content line-up.

Start Your Meeting Off Strong

A good beginning helps ensure you get the most out of your Annual Meeting. Be sure to join us for the brand-new AM&P 360 Pre-Conference event on Monday, June 25 (the same day as the EXCEL Awards Gala). Join us for lunch at noon for a Chief Publishing Officer/C-Level Network Lunch followed by the C-Level Publishing Trends session from 1:30 – 4:30.

Strategic: C-Level Publishing Trends

C-Level Publishing Trends is a TED-Talk-style program designed specifically for C-level association communications and publishing professionals who just want the facts — and a bit of expert analysis — on key trends in association publishing. Topics will include:

    • 2018 AM&P Association Publishing Research Study – Executive Summary
    • Blockchain and Digital Currency: What is it and How Will it Impact Association Publishing?
    • Social Media: Where Should We Be Investing – and How Much?
    • 3 Best Opportunities for Monetizing Association Content
    • 3 Technologies That Will Change Your Publishing/Communications World
    • How the Smart Associations are Mining and Using Their Publishing Data

After a great afternoon of learning and inspiration, join your colleagues for the Annual Meeting Opening Reception, followed by the EXCEL Awards Gala.

June 26 and 27 are loaded with sessions focusing on strategic, leadership and practical content. Topics are organized under strategic (trends, analysis, and information on what’s ahead); practical (tips, tools, and ideas to implement immediately); and leadership (professional development sessions to help you advance your career in association communications).

Laura Taylor, Naylor Association Solutions
Laura Taylor, Naylor Association Solutions

Join Laura Taylor, vice president of digital operations and development, Naylor Association Solutions and Scott Roulet, vice president, B2B Media Exchange, BPA Worldwide for a session titled Overview of the Programmatic Marketplace and How It Can Benefit Associations from 9:45 – 10:30 a.m. on June 27. Taylor and Roulet will share a brief overview of the programmatic marketplace — and how it can benefit association publishers — as well as new opportunities for publishers to capture more revenue from both their existing and non-endemic digital customers.

There’s something for everyone — from the chief publishing officers who need to think strategically to the team members charged with getting it all done.

Under the strategic, practical and leadership tracks, attendees will have five talks to choose from in each concurrent session. Presentations will fall under these key topic areas:

  • Communications
  • Content
  • Design
  • Digital
  • Revenue
  • Social media
  • Engagement
  • Professional development

Register here for the C-Level Publishing Trends pre-conference, Excel Awards Gala and/or the Annual Meeting.

We cannot wait to welcome you to this year’s Annual Meeting!

Heather Cejovic is the director of strategic partnerships with the Software & Industry Information Association.