Events

What We’ve Learned from a Year of Virtual Conferences

By Association Adviser staff • April 8, 2021

Digital Summit, the leading education-based conference for the digital marketing community, got a crash course in holding virtual events after the world shut down last spring. Their team has learned tons about holding a interactive virtual events that speakers and attendees want to log on for—and Kip Edwardson and Jenn Sioteco from the Digital Summit team share what they’ve learned about holding a successful virtual event on this episode.

In person, Digital Summit typically holds conferences in more than 23 cities each year. Their events attract thousands of marketers at 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices & tactics. Their speaker roster has included such luminaries as Seth Godin, Gary Vaynerchuk, Ann Handley, Mark Cuban and Randi Zuckerberg. When the pandemic happened and we all settled into our homes for the year, the staff at Digital Summit thought moving their eents online wouldn’t be a problem. But they soon discovered—as your association has probably also figured out by now—that running an event online is just not the same as organizing it in person.

Now, Digital Summit is thriving with their Digital Summit at Home events. Kip and Jenn share how they refined their approach to online events, what they looked for in a virtual event platform, and how they modified internal operations to level up their virtual conference game and make logging on to another virtual meeting something you WANT to do.

Before or after you listen to this episode, take the 2021 Association Communications Benchmarking Survey. This comprehensive study defines member communications best practices for associations of all sizes. The results have given association communicators a road map to more effective member communications for a decade! It’s possible because of professionals like you who give 30 minutes of your time to improve the practice of member communcations for all.

Give us your input to shape the report into an insightful and relevant resource for the entire association community. The survey is open through April 30, 2021.

As an added incentive, this year, survey participants who complete the survey will be entered for a chance to win one of 25 $100 Amazon gift cards when the survey closes.  What do you have to lose? Access the survey today!

One more thing: The next Digital Summit at Home virtual conference is April 27-29. This is for all you association marketers—and for the association professionals who don’t have “marketer” on your resume but wear that hat anyway. Hear keynote speeches from author Priya Parker, MZ Goodman of Charity Water, and Robb Lee of ASAE. There will be more than 35 sessions across 3 days, and workshops about content marketing, member engagement, email marketing, lead generation, revenue strategies, diveristy and inclusion, and more. Snag your ticket at here! Groups of 3 or more get a $50 discount, even if that group isn’t at the same organization! So tap your marketing friends to join you for 3 days of interactive learning. Go to digitalsummit.com and register for Digital Summit at Home for Associations, April 27-29.