With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. Here are seven shifts that seem to stand out for the younger generation of association professionals.
More members than you think may be wondering what to do next with the businesses they’ve worked so hard to build.
More than half who responded to last month’s poll say providing special services or benefits to members nearing retirement is very important. Whatever you do, don’t ignore them.
How often do hear comments like these around the office or at industry gatherings? “Younger people aren’t joiners.” Or “Members want everything so customized these days, I’ve got 10,000 packages for 10,000 members.” Or “We need to show ‘em ROI on every single benefit these days.” Or how about, “They want what they want when they want it exactly in the format they want it.” If so, you’re not alone.
Our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner.
