MCLEAN, Va. – Despite modest improvements to member communications and a reasonable awareness of lingering shortcomings, results of the 2017 Association Communications Benchmarking Survey indicate that many trade and professional associations are having a hard time implementing changes, and continue to struggle with how to become better communicators. A strong majority (84 percent) of the… Read more »
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Four in five associations think at least half their member communications are ignored, but 86 percent think they are good at creating relevant content. Only 28 percent of associations think they are using member data wisely enough to deliver a customized member experience, but more than half are conducting member communications surveys at least once every two years. These are just a few contrasts found in the 2016 Association Communications Benchmarking Study, an annual survey of the state of association communications conducted by Association Adviser and Naylor Association Solutions.