What is Augmented Reality, and How Can Your Association Use It?

Posted & filed under Association Adviser.

From slick consumer magazines, to nuts-and-bolts trade journals, augmented reality is getting lots of buzz these days by content shapers anxious to hold readers’ attention in an increasingly digital age. To help separate the WOW factor from the real-world practicalities of AR, we turned to Naylor’s Chief Innovation Officer, Marcus Underwood, for some clarity.