Association Adviser’s 2017 Benchmarking Study Reveals Associations Understand Effective Member Communications, But Are Stalled on Implementation

Posted & filed under Association Adviser.

MCLEAN, Va. – Despite modest improvements to member communications and a reasonable awareness of lingering shortcomings, results of the 2017 Association Communications Benchmarking Survey indicate that many trade and professional associations are having a hard time implementing changes, and continue to struggle with how to become better communicators. A strong majority (84 percent) of the… Read more »