Naylor Association Solutions Expands Member Management Offerings to Include Member Data Platform (MDP), powered by Wicket

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Naylor Introduces a new Member Data Platform, powered by Wicket

Associations wanting to fully integrate their trusted third-party software tools with their member data but aren’t keen on using a full-fledged association management software platform have a new option. Naylor Association Solutions is partnering with Wicket, a Canadian-based software development agency , to offer a Member Data Platform™ (MDP) that tracks online member interactions through seamless integrations with the most popular software applications, and transforms this data into manageable, actionable insights association staff and boards can use to improve membership value and retention.