Adapting to remote work at the same time they are forced to evolve the ways in which they reach members and stakeholders has brought trade and professional associations unexpected challenges and reasons to hope for a stronger future.
Posts Tagged: member communications
Naylor’s Sarah Sain, director of content, has been awarded ASAE’s Certified Association Executive (CAE®) designation. ASAE is a membership organization of more than 44,000 association executives, and Sarah’s commitment to understanding the issues facing trade and professional associations has earned her this distinction.
Naylor Association Solutions’ is proud to announce that 5 of its clients won 2019 MarCom Awards for publishing excellence: the American Banking Association (ABA), the Asian American Hotel Owners Association (AAHOA), the Association of Professional Rental Organizations (APRO), the Texas Asphalt Pavement Association (TXAPA), and the National Asphalt Pavement Association (NAPA).
Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort. Naylor will offer rasa.io’s product on the member communication-based AI NewsBrief and the career-focused AI CareerBrief.
As of January 2019, Naylor will also manage advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products will include all IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.
Naylor Launches New Programmatic Advertising Network to Help Associations Engage More Members and Capture More Non-Dues Revenue
Utilizing the latest audience-targeting technology, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to grow their digital audience data and access more non-dues revenue through programmatic advertising sales on websites, career centers and the web.
Social Media Usage and Content Relevance Concerns on the Rise Among Association Communication Professionals
The 2015 Association Communications Benchmarking Study includes top recommendations for improving communication programs while new online platform enables respondents to instantly see how they compare to other respondents.