Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort. Naylor will offer rasa.io’s product on the member communication-based AI NewsBrief and the career-focused AI CareerBrief.
As of January 2019, Naylor will also manage advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products will include all IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.
Utilizing the latest audience-targeting technology, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to grow their digital audience data and access more non-dues revenue through programmatic advertising sales on websites, career centers and the web.
The 2015 Association Communications Benchmarking Study includes top recommendations for improving communication programs while new online platform enables respondents to instantly see how they compare to other respondents.