As of January 2019, Naylor will also manage advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products will include all IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.
Posts Tagged: member communications
Naylor Launches New Programmatic Advertising Network to Help Associations Engage More Members and Capture More Non-Dues Revenue
Utilizing the latest audience-targeting technology, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to grow their digital audience data and access more non-dues revenue through programmatic advertising sales on websites, career centers and the web.
Social Media Usage and Content Relevance Concerns on the Rise Among Association Communication Professionals
The 2015 Association Communications Benchmarking Study includes top recommendations for improving communication programs while new online platform enables respondents to instantly see how they compare to other respondents.