GAINESVILLE, Fla. – The latest communication research from Naylor reveals that associations of all sizes, industries and operating budgets are communicating with members twice as often as they were just three years ago—with the average association pushing out an average of 24 member messages per month through print, online and social media channels. Ironically, this increase in communication is occurring even though association executives indicate continued concern about member information overload.
Like its predecessor reports from 2011-2013, the 2014 Naylor Association Communications Benchmarking Report is based on a survey that measured communications practices at over 1,000 North American trade associations and professional societies. The survey reveals a continued evolution in the way associations and societies communicate with members and what they consider their biggest challenges from the past year. The report is available for download at Naylor.com/benchmarking.