WASHINGTON – The National Apartment Association (NAA) has selected Naylor Association Solutions as its newest event, sponsorship and media sales partner. Effective July 1, Naylor is the acting sales agent for units Magazine and five of its member newsletters, as well as NAA’s website advertising sales. Naylor will manage sponsorships and exhibit sales for three of NAA’s largest shows beginning in October.
“The National Apartment Association does a great job of advocating for quality rental housing in the U.S. and supporting more than 75,000 member professionals who work in the rental housing industry and its affiliated industries,” said Alex DeBarr, president and CEO for Naylor. “We’re excited to inject fresh ideas and expertise into their events and member communications that will help NAA deliver an ever-improving membership experience while also driving significant non-dues revenue.”
“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “We appreciate Naylor’s long-standing experience in the areas of member communications and events. At the end of the day, we determined no other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”