News & Events

IEEE Logo

IEEE 2019 Collaboration with Naylor Offers New Benefits for Advertisers

Posted & filed under Client News.

McLEAN, Va. — Naylor Association Solutions, North America’s leading media and events partner for associations, is pleased to announce an expanded collaboration with IEEE, the world’s largest technical professional organization advancing technology for humanity, to bring a diverse catalog of IEEE print and electronic media, and lead-generation products to market in 2019.

Naylor is the long-time publishing vendor for IEEE Power & Energy Society magazines. As of January 2019, Naylor is managing advertising sales and marketing functions for IEEE Spectrum and more than 30 additional IEEE technical societies. These products include all new IEEE Spectrum-branded advertising, sponsorships and recruiting products, as well as IEEE technical society media products.

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TopResume

Naylor Marketplace’s Integration with TopResume Provides Association Members with Complimentary, Personalized Resume Feedback

Posted & filed under Company News.

McLEAN, Va.— Associations wanting to provide more career development support to members now have the ability to offer a free resume-evaluation tool through their Naylor online career center. The TopResume integration, part of the Naylor Marketplace, gives job seekers a competitive hiring edge while strengthening associations’ membership value.

“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.

TopResume is the world’s largest resume-writing service. Its network of more than 1,500 writers, certified career coaches and recruiters offers resume reviews and writing services through an online, collaborative process.
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Signature Magazine Dec 2018-Jan 2019 Masthead

Face Time with Alex DeBarr

Posted & filed under Company News.

This post originally appeared in the December/January edition of Signature magazine. 

Associations have never been more competitive in the publishing arena than they are now, but it takes an agile, tuned-in organization to capitalize on the opportunities.

Fresh out of college back in the day, Alex DeBarr spent a year as an editor before finding his calling in ad sales. For 22 years, he worked in various revenue-building and leadership capacities at Advanstar Communications as an executive vice president and then left to join Naylor Association Solutions as the first non-Naylor CEO in company history.

After 10 years with Naylor, DeBarr is as high on association publishing as he’s ever been. Here he speaks candidly with Signature readers about where to invest in 2019 and how to be more competitive.

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QuickBooks logo

Seamlessly Connect QuickBooks to Your Naylor AMS through a New Naylor Marketplace App

Posted & filed under Company News.

McLEAN, Va. — Associations that use Intuit’s QuickBooks software to manage their finances can now import transaction data from their association management software in seconds through a new feature in the Naylor Marketplace. This QuickBooks app supports both QuickBooks Desktop and QuickBooks Online.

“Accurate financial accounting and reporting is an essential part of good association management. Our clients have told us they wanted a tool that would help them more efficiently merge their accounts, commonly tracked through QuickBooks, with income records stored in their AMS database. This integration helps our clients’ databases and financial software talk to each other to ensure the seamless flow of information between these systems,” said Tom Aley, group vice president for Naylor’s SaaS group.

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The association community continues to recognize outstanding communications produced by Naylor Association Solutions on behalf of their first-rate clients. Earlier this fall, the Association of Marketing and Communication Professionals (AMCP) bestowed MHI and the American Association of Port Authorities (AAPA) with MarCom awards in the category of outstanding association magazine. Additionally, the International Association of Exhibitions and Events™ (IAEE) named the National Pest Management Association (NPMA) an Art of the Show winner in the Show Daily category.

Three Naylor Clients Honored with Awards from MarCom and IAEE for Excellence in Association Media

Posted & filed under Awards, Client News.

WASHINGTON – The association community continues to recognize outstanding communications produced by Naylor Association Solutions on behalf of their first-rate clients. Earlier this fall, the Association of Marketing and Communication Professionals (AMCP) bestowed MHI and the American Association of Port Authorities (AAPA) with MarCom awards in the category of outstanding association magazine. Additionally, the International Association of Exhibitions and Events™ (IAEE) named the National Pest Management Association (NPMA) an Art of the Show winner in the Show Daily category.

“Congratulations to all of our client partners and internal associates involved in making these magazines a success,” said Dave Bornmann, chief marketing officer for Naylor Association Solutions. “Our focus on producing high-quality publications for our associations and their members is unwavering.”

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Lineup logo

Who are Lineup, Smudge and Camden? Find out from Naylor at ASAE’s Technology Conference & Expo

Posted & filed under Events.

WASHINGTON – Have you met Lineup, Smudge and Camden? Naylor Association Solutions looks forward to introducing attendees to all three at booth 325 at ASAE’s Technology Conference & Expo, held at the Gaylord National Resort and Convention Center in National Harbor, Md., Dec. 4-5, 2018.

Lineup, a new, online workspace for curating, managing and evaluating diverse teams, is one of the newest add-on software modules that will be available to Naylor’s association management software and online career center clients through the Naylor Marketplace.

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The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings.

Canadian Society of Association Executives Chooses Naylor Association Solutions to Refresh and Produce Their Communications Portfolio

Posted & filed under Client News, Company News.

WASHINGTON – With the goal of bringing more value to the membership experience, the Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings, including Association™ magazine and magazine website, Association Agenda eNewsletter, an Online Supplier Directory and its annual Source Guide. In addition, Naylor will manage advertising sales for CSAE communications, including ad placements on CSAE.com through its new programmatic advertising platform.

“I’m excited about CSAE’s new partnership with Naylor,” said Tracy Folkes Hanson, president and CEO of CSAE. As CSAE renews its commitment to producing valuable communications for our members—and for the association and not-for-profit sector as a whole in Canada, we appreciate that Naylor offers  multiple services within one company and knows our market very well.”

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SurveyMonkey

Associations Can Now Power Their SurveyMonkey Accounts with Online Career Center and AMS Data through the Naylor Marketplace

Posted & filed under Company News.

WASHINGTON – With the addition of SurveyMonkey to its list of integrations, the Naylor Marketplace now offers associations the ability to streamline their data flow by connecting their online career centers or association management software directly with their online surveys. SurveyMonkey is the first integration in the Marketplace’s survey channel.

“More than 80 percent of our association clients told us they use SurveyMonkey to better understand their members’ preferences and to solicit feedback about their association programs,” said Tom Aley, group vice president for Naylor’s SaaS group. “Connecting SurveyMonkey to our AMS and Boxwood job board platforms was a natural choice,” he continued.

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Trade Show News Network

TSNN: Naylor Forms New Integration Partnership with MailChimp

Posted & filed under Company News.

Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.

As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.

Read more at TSNN.com

Naylor Launches New Programmatic Advertising Network to Help Associations Engage More Members and Capture More Non-Dues Revenue

Posted & filed under Company News.

The ability to offer more customized advertising positions based on precise site visitor demographics creates new digital marketing opportunities for associations and advertisers

WASHINGTON – Trade and professional associations have mountains of valuable data about the niche audiences advertisers want to reach – their members. Utilizing the latest audience-targeting technology and Naylor’s historic ad sales success, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to leverage and grow their digital audience data and access a new non-dues revenue stream through programmatic advertising sales on their websites, career centers and across the web.

Associations that participate in the Naylor programmatic network also will benefit from frequent access to their own programmatic reach via Naylor’s retargeting tools, which will provide a new way to extend and multiply their reach and level of member engagement.

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Associations Can Now Integrate MailChimp Email Capabilities with Their Naylor AMS or Career Center

Posted & filed under Company News.

WASHINGTON—Naylor Association Solutions has partnered with MailChimp to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, streamlining their workflow even more.

Associations who use MailChimp for member emails, potential member outreach, sponsorship campaigns and more can add this marketing platform to their association management software or online career center as a software add-on with just one click through the Naylor Marketplace. This integration saves association professionals time by removing the steps of exporting data from their AMS or career center, ensuring file type compatibility, and importing that data into MailChimp for use with email campaigns.

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USAE: Naylor Association Communications Benchmarking Study Shows Need for Balance of Old/New

Posted & filed under Association Adviser, Company News.

Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

“The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”

Get the Full USAE coverage

Associations Now: Money and Members

Posted & filed under Company News.

Tom Aley of Naylor Association Solutions explains how non-dues revenue generators can bring in money for the association while also supporting members. Tom answers questions such as how non-dues revenue generators boost the value of membership and if it’s possible for associations to go overboard in their effort to earn more revenue.

Read more on AssociationsNow.com

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Posted & filed under Association Adviser.

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

“Combating information overload and cutting through information clutter” retook the top spot for communication challenges associations confront when trying to reach their members. “Communicating member benefits effectively” fell back to the second most frequently cited communication challenge. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.

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