A new report from Naylor Association Solutions argues that the hard part of association communications isn’t producing the content, but making sure it hits its target. The report suggests that resourcing issues shoulder a large part of the blame.
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The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.
“Combating information overload and cutting through information clutter” retook the top spot for communication challenges associations confront when trying to reach their members. “Communicating member benefits effectively” fell back to the second most frequently cited communication challenge. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.
WASHINGTON – The National Apartment Association (NAA) has selected Naylor Association Solutions as its newest event, sponsorship and media sales partner. Effective July 1, Naylor is the acting sales agent for units Magazine and five of its member newsletters, as well as NAA’s website advertising sales. Naylor will manage sponsorships and exhibit sales for three of NAA’s largest shows beginning in October.
“The National Apartment Association does a great job of advocating for quality rental housing in the U.S. and supporting more than 75,000 member professionals who work in the rental housing industry and its affiliated industries,” said Alex DeBarr, president and CEO for Naylor. “We’re excited to inject fresh ideas and expertise into their events and member communications that will help NAA deliver an ever-improving membership experience while also driving significant non-dues revenue.”
“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “We appreciate Naylor’s long-standing experience in the areas of member communications and events. At the end of the day, we determined no other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”
WASHINGTON – It’s three bronze and a gold for Naylor Association Solutions and a trio of clients: the American Association of Cosmetology Schools (AACS), the Canadian Society of Landscape Architects (CSLA), and the National Association of State Departments of Agriculture (NASDA) at the 38th annual EXCEL Awards. Publications from these organizations were honored Monday, June 25 in Washington, D.C.
CSLA won a gold award in the Magazines: General Excellence (10,000 or fewer circulation) category, as well as a bronze award in the category of Design Excellence (10,000 or fewer circulation) for its member magazine Landscapes/Paysages. AACS won a bronze award in the Media Kit (Digital) category for its 2018 media brochure. NASDA won a bronze award in the Brochure (Event/Convention) category for the 2017 USA Pavilion at the 21st Annual Americas Food & Beverage Show and Conference Prospectus.
WASHINGTON—The Silicon Review, a magazine and website dedicated to dialogue about the enterprise solutions that can play a key part in redefining the business goals of organizations has named Naylor Association Solutions one of their 30 Most Reputable Companies of 2018.
“Thank you to The Silicon Review for recognizing our daily goal of building trust among our association clients through excellent customer service,” said Alex DeBarr president and CEO of Naylor. “It’s an honor to be included among other outstanding business peers on this list.”
WASHINGTON—Industry Era, a magazine and website dedicated to dialogue about the enterprise solutions that play a key role in redefining the business goals of organizations, has named Naylor Association Solutions President and CEO Alex DeBarr one of their top 10 CEOs of 2017.
“It’s an honor to be recognized by this publication,” said DeBarr. “Thank you to Industry Era and their editorial team for this feature and for bringing attention to the excellent service everyone in our company strives to provide our associations.”
WASHINGTON—Naylor Association Solutions has partnered with Virgil Inc., a competency-based talent development and recruiting platform, to deliver a complete, user-friendly solution for providing career path assessments and recommendations through Naylor’s online career centers.
Associations can now perform a one-click career assessment integration through the Naylor Marketplace to add functions available through Virgil to their online career center. Association members and job seekers can use Virgil’s tool to assess their competitiveness for a career, receive a personalized skill development road map, and get recommendations for jobs and career resources.
Integrations with Constant Contact and Higher Logic bring increased options to associations using Naylor’s AMS and career center solutions.
WASHINGTON—Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center.
Associations can now perform a one-click marketing automation integration through the Naylor Marketplace to add functions available through Constant Contact and Higher Logic Marketing Automation (powered by Informz and Real Magnet) to their AMS or career center. These integrations eliminate the need for manual data exports and uploads between platforms by enabling users to automatically push data from email campaigns within any of these platforms to an AMS or online career center.
Enhances member experience with seamless third-party software integrations
SANTA CLARA, Calif. – Tavant, a specialized software solutions provider to retail companies, announced today that it partnered with Naylor Association Solutions to develop a future-ready eCommerce marketplace that launched in the fourth quarter of 2017.
An industry-first in the association market, Naylor’s new eCommerce platform—the Naylor Marketplace—enables immediate third-party software integrations with Naylor association management software (AMS) or career center. The integrations take place in minutes, are done at no extra cost to the association, and require no extra technical expertise. The Naylor Marketplace provides associations with the freedom of choice and flexibility to add and remove software as their needs change and evolve, without the expense, time, and difficulty historically required.
WASHINGTON— Naylor Association Solutions has partnered with Credly, the leading digital credential platform, to deliver an end-to-end solution for issuing, managing and tracking digital credentials in the Naylor career center.
Credly offers exceptional power and scalability to global organizations; innovative education and training providers; assessment publishers and professional associations who seek to modernize their credentialing operations and recognition programs. Naylor helps associations achieve better member engagement and revenue generation through its comprehensive set of solutions, including member communications, event management, career centers, online learning, AMS and association management services.
McLEAN, VA – Naylor Association Solutions has acquired Health eCareers’ nursing, allied and administrative business in a stock transaction that will magnify the recruiting abilities of employers and the employment options for members of its National Healthcare Career Network (NHCN). Naylor will assume ownership of key association contracts and work in close concert with Health eCareers to transition technology, associations and users in a seamless migration that enhances user experience and non-dues revenue generation.
“As owners of the Boxwood Job Board and the National Healthcare Career Network, Naylor has decades of expertise in the management and delivery of healthcare-centric career centers,” said Alex DeBarr, CEO of Naylor Association Solutions. “We are committed to continuing to provide the sharpest job board technology and excellent customer service to Health eCareers’ clients.”
CHICAGO – Association professionals thirsty for practical knowledge about leveraging new technology and data curation tools are invited to attend the first Association SmartTech Conference on Feb. 1. This first-time, one-day event, is co-created and co-sponsored by Association Forum, DelCor Technology Solutions and Naylor Association Solutions, and hosted by OLC Education and Conference Center. SmartTech will feature a keynote session and specialized learning tracks from leading technology minds in the association community, representing more than 275 years of experience advancing associations. Participants will return to their organizations with an action plan for keeping their staff and members at the forefront of emerging technology gains.
WASHINGTON—Naylor Association Solutions partners with TransData, LLC to facilitate the integration of the event management platform developed by EventCart into the Naylor AMS Solution.
EventCart offers an all-in-one event management solution that includes features such as CRM and QuickBooks integrations, single sign-on, data syncing, digital promotional marketing strategies, market research and consulting surveys. Naylor helps associations achieve better member engagement and revenue generation through its comprehensive set of solutions, including member communications, event management, career centers, online learning, AMS and association management services.
MCLEAN, Va. — Naylor Association Solutions has announced the launch of their Naylor Marketplace, believed to be the association industry’s first – and only – third-party app store enabling associations to integrate the software solutions of their choice with their Naylor AMS or Career Center — in minutes and without the cost and effort required historically.
Naylor has grown from providing associations with member communications and event management just a few years ago into a full-service provider of association solutions, including Career Centers, AMS, online learning and association management services. Naylor has a unique mix of solutions that provide associations with tools of engagement and the tools to help monetize that engagement.
MCLEAN, Va. – Despite modest improvements to member communications and a reasonable awareness of lingering shortcomings, results of the 2017 Association Communications Benchmarking Survey indicate that many trade and professional associations are having a hard time implementing changes, and continue to struggle with how to become better communicators.
A strong majority (84 percent) of the more than 500 respondents to the survey, now in its sixth year, believe they are good at creating relevant content. Yet only 17 percent believe they have a good understanding of their reader, member and advertiser needs. Meanwhile, more than 40 percent see serious problems with the lack of revenue generated from their communication vehicles.
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