The ability to offer more customized advertising positions based on precise site visitor demographics creates new digital marketing opportunities for associations and advertisers
WASHINGTON – Trade and professional associations have mountains of valuable data about the niche audiences advertisers want to reach – their members. Utilizing the latest audience-targeting technology and Naylor’s historic ad sales success, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to leverage and grow their digital audience data and access a new non-dues revenue stream through programmatic advertising sales on their websites, career centers and across the web.
Associations that participate in the Naylor programmatic network also will benefit from frequent access to their own programmatic reach via Naylor’s retargeting tools, which will provide a new way to extend and multiply their reach and level of member engagement.
WASHINGTON— Naylor Association Solutions has partnered with Credly, the leading digital credential platform, to deliver an end-to-end solution for issuing, managing and tracking digital credentials in the Naylor career center.
McLEAN, VA – Naylor Association Solutions has acquired Health eCareers’ nursing, allied and administrative business in a stock transaction that will magnify the recruiting abilities of employers and the employment options for members of its National Healthcare Career Network (NHCN). Naylor will assume ownership of key association contracts and work in close concert with Health eCareers to transition technology, associations and users in a seamless migration that enhances user experience and non-dues revenue generation.