WASHINGTON – The National Apartment Association (NAA) has selected Naylor Association Solutions as its newest event, sponsorship and media sales partner. Effective July 1, Naylor is the acting sales agent for units Magazine and five of its member newsletters, as well as NAA’s website advertising sales. Naylor will manage sponsorships and exhibit sales for three of NAA’s largest shows beginning in October.
“The National Apartment Association does a great job of advocating for quality rental housing in the U.S. and supporting more than 75,000 member professionals who work in the rental housing industry and its affiliated industries,” said Alex DeBarr, president and CEO for Naylor. “We’re excited to inject fresh ideas and expertise into their events and member communications that will help NAA deliver an ever-improving membership experience while also driving significant non-dues revenue.”
“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “We appreciate Naylor’s long-standing experience in the areas of member communications and events. At the end of the day, we determined no other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”
Naylor will be engaged in sponsorship and exhibit sales for NAA’s three largest shows, Apartmentalize, Maximize and CampusConnex, beginning with Maximize in October. The Maximize Conference showcases industry-leading speakers and sessions that help housing professionals manage assets and create long-term value. CampusConnex is dedicated to bringing together student housing professionals and businesses. NAA’s signature show, Apartmentalize, attracts close to 10,000 attendees annually. This year’s show in San Diego included 110,000 square feet of exhibit space that featured 500 exhibitors serving the rental housing industry.
“These shows are invaluable opportunities for members to establish and solidify relationships with companies that work hard to improve rental housing life,” said John Gallagher, group vice president for events. “Our team has already begun planning for the renewal and expansion of sponsorships and exhibit space at next year’s shows. We’re excited to start implementing our plan for making these face-to-face interactions more valuable and profitable for NAA and its members,” he continued.
units Magazine is NAA’s award-winning publication that is the most-read magazine in the apartment housing industry. Each issue covers all aspects of residential property management and is read by an estimated 255,000 people. Naylor will manage advertising sales for this publication.
NAA’s member newsletters provide up-to-date information that apartment housing staffs rely on to run their businesses efficiently. Naylor will coordinate advertising sales for the weekly Industry Insider and the monthly Marketing Buzz, Apartment Technology, CampusConnex, and Operations Insights newsletters, which reach a combined audience of more than 100,000 professionals. Naylor will also manage sales on NAA’s Partner Perspectives, a periodic newsletter showcase of industry suppliers.
“NAA offers a robust portfolio of member communications. Our goal will be to make it even more indispensable to members and suppliers,” said John Kilchenstein, senior director, business development for Naylor.
“We look forward to a mutually supportive relationship in the coming years as we work with Naylor to bring more value to our members through our communication and events,” said Gaviorno.
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About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Manitoba, Canada. Visit www.naylor.com for more information.
About the National Apartment Association
The National Apartment Association (NAA) serves as the leading voice and preeminent resource through advocacy, education and collaboration on behalf of the rental housing industry. As a federation of nearly 160 affiliates, NAA encompasses over 78,000 members representing more than 9.3 million apartment homes globally. NAA believes that rental housing is a valuable partner in every community that emphasizes integrity, accountability, collaboration, community responsibility, inclusivity and innovation. NAA thanks its strategic partners the Lowe’s Companies, Valet Living and Yardi. To learn more, visit www.naahq.org.