GAINESVILLE, Fla. — RLJ Equity Partners, LLC, an RLJ portfolio company, today announced its acquisition of Naylor, LLC (Naylor), a leading provider of outsourced business and communications services for the North American association marketplace. Naylor had been owned by Los Angeles-based private equity firm Clarity Partners since late 2005.
Founded in 1969, Naylor provides customized communication and business services that include a full suite of print and digital media, event management, exchange event and related marketing and business services for nearly 500 associations in the U.S. and Canada. Naylor’s comprehensive services help associations communicate with members, build their brands and generate important non-dues revenue.
RLJ Equity Partners is a Bethesda, MD-based private equity firm created in 2006 by Robert L. Johnson, founder of Black Entertainment Television (BET) and founder and chairman of The RLJ Companies, an innovative business network that owns or holds interests in a diverse portfolio of companies. RLJ has affiliate operations in Charlotte, NC; Little Rock, AR; Los Angeles, CA; San Juan, PR; and Monrovia, Liberia.
“Naylor is the leading brand in the outsourced communications and business services marketplace for associations in North America,” said Jerry L. Johnson, Managing Director of RLJ Equity Partners and the new Chairman of Naylor, LLC. “The company has a longstanding history of providing the most comprehensive and innovative services to its association partners, and we look forward to partnering with CEO Alex DeBarr and his management team to continue improving and evolving Naylor’s offerings.”
“We are delighted to join forces with RLJ Equity Partners,” said Alex DeBarr, CEO of Naylor. “Jerry and the RLJ team will provide us great access to human and financial resources. They recognize the great opportunity we have to continue to build our company and our offerings for associations, advertisers and exhibitors through organic expansion and acquisition. And our planning has already begun.”
Naylor will remain headquartered in Gainesville, FL and will maintain its current offices in Atlanta, GA; Fairfax, VA; Darien, CT and Winnipeg, Manitoba. “Our management team, internal structure and overall business will remain intact,”added DeBarr. “RLJ wants to support our existing strategy for serving the unique needs of associations in the U.S. and Canada and provide the resources to improve the strategy and make sure it gets executed. This is really a win-win for Naylor and our customers and partners.”
Naylor maintains multi-year exclusive contractual relationships with nearly 500 professional societies and trade associations representing more than 110 industries. The company currently manages nearly 2,000 print and digital media projects, manages 17 trade shows, owns 14 exchange (appointment) events and provides content consulting and marketing services as well. The company has recently introduced several new products and services, including the Content 360 media audit process, Association TV and some unique member marketing tools. In late 2012 Naylor acquired appointment-event market leader Global Exchange Events, which held 14 events in 2013 and expects to hold 25 in 2014.
Naylor was advised on the transaction by Piper Jaffrey & Company. RLJ Equity Partners, LLC was joined in the transaction by RLJ Credit Opportunities, LLC, which is also an RLJ portfolio company; Brookside Mezzanine, LLC; NewStar Financial and Madison Capital Funding, LLC.
Naylor, LLC Media Contact: Alex DeBarr 440.463.2086
RLJ Equity Partners Contact: Nigel M. Howard 240.744.7835
The RLJ Companies Media Contact: Traci Otey Blunt 240.744.7858
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