Naylor Introduces a new Member Data Platform, powered by Wicket

Posted & filed under Company News.

McLEAN, Va. — Responding to the increasing number of associations that are moving toward best-in-class software solutions and away from the traditional all-in-one association management software (AMS) approach, Naylor is excited to expand its membership management offerings by introducing the Naylor Member Data Platform (MDP), powered by Wicket.

The Naylor MDP is a centralized system that tracks members’ and organizations’ transactions by integrating an association’s familiar software tools in one data hub, allowing the MDP to become the platform of record for all association data. The Naylor MDP connects to best-in-class software through open APIs and a single sign-on engine.

“Associations have unique needs. The Naylor MDP provides a solution that is simple but also powerful when it comes to tracking members, organizational partners and transactional touchpoints while aggregating all of an association’s data in one centralized repository,” said Naylor’s Vice President for Software Solutions Tom Aley. “The Naylor MDP will allow associations the opportunity to be acutely in tune with how people are engaged within their association’s digital ecosystem. The platform enables insights such as anticipated retention issues, projected event registrations, data-driven product and service recommendations, and more.”

Naylor brings its member data platform to market through an exclusive North American distribution agreement with Wicket. Built to remove data silos and with the goal of helping associations better measure engagement through a persistent member record, the Wicket platform leverages cloud-based technology to minimize security risks while allowing for continuous development, a flexible data structure and deployment of new services and updates.

“We’re extremely pleased to be partnering with Naylor to help associations reach their data management goals and fulfill their missions. From day one, we set up our member data platform to integrate with best-in-class software through a unique API-first approach, recording all member interactions from connected applications and serving up an outstanding member experience,” said Wicket Co-Founder & CEO Jeff Horne. “When you can easily manage your members and their interactions with you, you can focus more on your mission and enhancing the member experience – which is what associations are about at their core.”

The Naylor AMS remains a great product for those associations that seek an all-in-one solution for their data management needs. The existing Naylor AMS takes a traditional AMS approach with a core member database and a series of integrated modules, including everything from events and conferences to finance and eCommerce. The Naylor AMS has historically catered to small- to mid-sized associations. Naylor’s new MDP offering is better suited for larger associations and those that are implementing an integrated best-in-class software approach.

Naylor’s Member Data Platform, powered by Wicket, will be available in December 2019. Visit Naylor’s booth (#621) at this month’s Technology Exploration Conference in Washington, DC, or visit Naylor.com/MDP for more details and a full list of available software integrations on this platform.

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About Naylor Association Solutions

For more than 50 years in the association community, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print and digital communications, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management, and member management software. Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success.  Our 22-city Digital Summit conference series provides thought leadership and practical solutions for marketers of all backgrounds.  Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Manitoba, Canada. Visit www.naylor.com for more information.

About Wicket

Wicket is the world’s first Member Data Platform. Wicket is revolutionizing member management and engagement for associations, by giving them access to world-class software and integrating it with their member data. Wicket believes that associations deserve world class software to deliver their valuable mandates, and Wicket is the only software that gives you a hub to store your membership data and delivers the flexibility to use the best third party software for all your other needs through seamless integrations.

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