WASHINGTON—Naylor Association Solutions has partnered with MailChimp to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, streamlining their workflow even more.
Associations who use MailChimp for member emails, potential member outreach, sponsorship campaigns and more can add this marketing platform to their association management software or online career center as a software add-on with just one click through the Naylor Marketplace. This integration saves association professionals time by removing the steps of exporting data from their AMS or career center, ensuring file type compatibility, and importing that data into MailChimp for use with email campaigns.
“When we surveyed associations about which software integrations they would most like to see in an app marketplace, MailChimp was near the top,” said Tom Aley, group vice president for software solutions at Naylor. “We’re pleased to respond to our customers with the ability to connect a MailChimp account with our association management software and career center products.
“Our clients can now populate their MailChimp-powered popular marketing automation, digital advertising and website traffic-driving tools straight from their Naylor AMS or career center, without having to import data or deal with spreadsheets,” he continued.
MailChimp is the latest app integration in a series of additions to the Naylor Marketplace, an online app store that seamlessly integrates third-party software applications with Naylor’s AMS and career center products.
MailChimp began as a side project in 2001 and has grown into the world’s leading marketing platform for small business. Millions of people and businesses around the world trust MailChimp to publish the right content, to the right person, at the right place, at the right time. The company is headquartered in Atlanta with additional offices in Brooklyn, NY, and Oakland, Calif.
Learn more about Naylor’s app integrations for association management software and career centers at https://www.naylor.com/third-party-integrations.
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About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Canada. Visit www.naylor.com for more information.