GAINESVILLE, Fla. — The Independent Insurance Agents & Brokers of America (IIABA) and Naylor Association Solutions have announced that they will be partnering to produce and offer advertising for IIABA’s multi-platform member communications, including print and online media.
IIABA will continue to produce the editorial content for all publications. Naylor’s sales professionals will work with insurance industry advertisers to offer customized promotional packages across all of IIABA’s media platforms, including IIABA’s monthly magazine, Independent Agent, three member eNewsletters and www.iamagazine.com. Independent agents trust IA to deliver the content they need, and Naylor’s team will help advertisers grow their brand and engage with readers through IA’s outlets.
“Through this partnership with Naylor, IA will maintain its strong focus on customer service to help advertisers achieve their marketing goals,” says Katie Butler, vice president of communications and editor-in-chief of Independent Agent. “We believe our Naylor partnership will bring increased value to both our members and advertisers.”
The Independent Insurance Agents & Brokers of America (Big “I”) is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products. Unlike company-employed agents, Big “I” independent insurance agents and insurance brokers represent more than one insurance company, so they can offer clients a wider choice of auto, home, business, life and health coverages as well as retirement and employee-benefit products.
About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer an array of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in Gainesville, Fla., with additional offices in Alpharetta, Ga.; Hunt Valley, Md.; McLean, Va.; Schaumburg, Ill.; and Winnipeg, Canada.
Visit www.naylor.com for more information.