Utilizing the latest audience-targeting technology, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to grow their digital audience data and access more non-dues revenue through programmatic advertising sales on websites, career centers and the web.
Posts Categorized: Company News
Naylor Association Solutions has partnered with MailChimp to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account.
Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. “The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”
Tom Aley of Naylor Association Solutions explains how non-dues revenue generators can bring in money for the association while also supporting members. Tom answers questions such as how non-dues revenue generators boost the value of membership and if it’s possible for associations to go overboard in their effort to earn more revenue.
A new report from Naylor Association Solutions argues that the hard part of association communications isn’t producing the content, but making sure it hits its target. The report suggests that resourcing issues shoulder a large part of the blame.
Naylor Association Solutions Named the New Event and Media Sales Partner of the National Apartment Association
“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “No other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”
“We’re honored to be recognized by AM&P and our peers with four awards in diverse areas of member communication for the work we’ve done on behalf of our association clients,” said Sarah Sain, director of content, member communications, for Naylor. “These awards show the entire association community what we’ve known all along: A focus on delivering relevant, innovative publications results in top-notch member communication other associations will want to emulate.”
The Silicon Review Recognizes Naylor Association Solutions as One of the 30 Most Reputable Companies of 2018
Naylor’s profile on thesiliconreview.com details how the company strives to provide effective services that meet the fast-changing needs of trade and professional associations. Naylor was founded nearly 50 years ago as a print publisher for trade unions and associations in Canada. Since then, the company has thoughtfully expanded into digital communications, event management, software-as-a-service (SaaS) and full association management services. Each additional offering has been motivated by a desire to help associations deliver better member engagement and higher revenue generation.
Industry Era, a magazine and website dedicated to dialogue about the enterprise solutions that play a key role in redefining the business goals of organizations, has named Naylor Association Solutions President and CEO Alex DeBarr one of their top 10 CEOs of 2017.
Naylor Association Solutions Partners with Virgil to Bring Career Assessments into Naylor’s Career Center Solution
Naylor Association Solutions has partnered with Virgil Inc., a competency-based talent development and recruiting platform, to deliver a complete, user-friendly solution for providing career path assessments and recommendations through Naylor’s online career centers.
Integrations with Constant Contact and Higher Logic bring increased options to associations using Naylor’s AMS and career center solutions. WASHINGTON—Naylor Association Solutions has partnered with Constant Contact and Higher Logic to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Associations can now perform a one-click marketing automation… Read more »
Enhances member experience with seamless third-party software integrations SANTA CLARA, Calif. – Tavant, a specialized software solutions provider to retail companies, announced today that it partnered with Naylor Association Solutions to develop a future-ready eCommerce marketplace that launched in the fourth quarter of 2017. An industry-first in the association market, Naylor’s new eCommerce platform—the… Read more »
Naylor Association Solutions Partners with Credly to Bring Digital Credentials into Naylor’s Career Center Solution
WASHINGTON— Naylor Association Solutions has partnered with Credly, the leading digital credential platform, to deliver an end-to-end solution for issuing, managing and tracking digital credentials in the Naylor career center. Credly offers exceptional power and scalability to global organizations; innovative education and training providers; assessment publishers and professional associations who seek to modernize their credentialing… Read more »
Naylor Expands Healthcare Recruitment Services through Acquisition of Health eCareers’ Nursing, Allied and Administrative Accounts
McLEAN, VA – Naylor Association Solutions has acquired Health eCareers’ nursing, allied and administrative business in a stock transaction that will magnify the recruiting abilities of employers and the employment options for members of its National Healthcare Career Network (NHCN). Naylor will assume ownership of key association contracts and work in close concert with Health… Read more »
Drive Your Association Forward through Technology Insights at Association Forum’s SmartTech Conference This February
CHICAGO – Association professionals thirsty for practical knowledge about leveraging new technology and data curation tools are invited to attend the first Association SmartTech Conference on Feb. 1. This first-time, one-day event, is co-created and co-sponsored by Association Forum, DelCor Technology Solutions and Naylor Association Solutions, and hosted by OLC Education and Conference Center. SmartTech… Read more »