Naylor Marketplace’s Integration with TopResume Provides Association Members with Complimentary, Personalized Resume Feedback

Posted & filed under Company News.

TopResume

“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.

Face Time with Alex DeBarr

Posted & filed under Company News.

Signature Magazine Dec 2018-Jan 2019 Masthead

After 10 years with Naylor, Alex DeBarr is as high on association publishing as he’s ever been. He speaks candidly with Signature magazine about where to invest in 2019 and how to be more competitive.

Canadian Society of Association Executives Chooses Naylor Association Solutions to Refresh and Produce Their Communications Portfolio

Posted & filed under Client News, Company News.

The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings.

The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings. Naylor will also manage advertising sales for CSAE communications, including ad placements on CSAE.com through its programmatic advertising platform.

TSNN: Naylor Forms New Integration Partnership with MailChimp

Posted & filed under Company News.

Trade Show News Network

Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.

USAE: Naylor Association Communications Benchmarking Study Shows Need for Balance of Old/New

Posted & filed under Association Adviser, Company News.

Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. “The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”

Associations Now: Money and Members

Posted & filed under Company News.

Tom Aley of Naylor Association Solutions explains how non-dues revenue generators can bring in money for the association while also supporting members. Tom answers questions such as how non-dues revenue generators boost the value of membership and if it’s possible for associations to go overboard in their effort to earn more revenue. 

Associations Now: Why Your Content Doesn’t Connect

Posted & filed under Company News.

A new report from Naylor Association Solutions argues that the hard part of association communications isn’t producing the content, but making sure it hits its target. The report suggests that resourcing issues shoulder a large part of the blame.

Naylor Association Solutions Named the New Event and Media Sales Partner of the National Apartment Association

Posted & filed under Client News, Company News.

National Apartment Association logo

“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “No other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”

Naylor and Three Partner Associations Win Big at the 2018 EXCEL Awards

Posted & filed under Awards, Client News, Company News.

“We’re honored to be recognized by AM&P and our peers with four awards in diverse areas of member communication for the work we’ve done on behalf of our association clients,” said Sarah Sain, director of content, member communications, for Naylor. “These awards show the entire association community what we’ve known all along: A focus on delivering relevant, innovative publications results in top-notch member communication other associations will want to emulate.”