Naylor Helps Associations Achieve Advocacy and Regulatory Victories through New Government Affairs Services

Posted & filed under Company News.

Naylor's 50th Anniversary

While government affairs is a new service under the Naylor label, Naylor’s WJ Weiser team, has been helping clients secure legislative reforms for more than 27 years. The Weiser Government Affairs team has been competently building political capital on behalf of many organizations at the local, state and federal levels, and looks forward to offering their informed assistance with legislative affairs to the entire association market.

Naylor Launches New AI-Powered eNewsletters with Partner rasa.io

Posted & filed under Company News.

Rasa.io partners with Naylor to offer Smart Newsletters

Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort. Naylor will offer rasa.io’s product on the member communication-based AI NewsBrief and the career-focused AI CareerBrief.

Naylor Marketplace’s Integration with TopResume Provides Association Members with Complimentary, Personalized Resume Feedback

Posted & filed under Company News.

TopResume

“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.

Face Time with Alex DeBarr

Posted & filed under Company News.

Signature Magazine Dec 2018-Jan 2019 Masthead

After 10 years with Naylor, Alex DeBarr is as high on association publishing as he’s ever been. He speaks candidly with Signature magazine about where to invest in 2019 and how to be more competitive.

Canadian Society of Association Executives Chooses Naylor Association Solutions to Refresh and Produce Their Communications Portfolio

Posted & filed under Client News, Company News.

The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings.

The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings. Naylor will also manage advertising sales for CSAE communications, including ad placements on CSAE.com through its programmatic advertising platform.

TSNN: Naylor Forms New Integration Partnership with MailChimp

Posted & filed under Company News.

Trade Show News Network

Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.

USAE: Naylor Association Communications Benchmarking Study Shows Need for Balance of Old/New

Posted & filed under Association Adviser, Company News.

Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. “The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”

Associations Now: Money and Members

Posted & filed under Company News.

Tom Aley of Naylor Association Solutions explains how non-dues revenue generators can bring in money for the association while also supporting members. Tom answers questions such as how non-dues revenue generators boost the value of membership and if it’s possible for associations to go overboard in their effort to earn more revenue.