Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort. Naylor will offer rasa.io’s product on the member communication-based AI NewsBrief and the career-focused AI CareerBrief.
Naylor has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.
“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.
ASAE has announced that Nicole Araujo, business development director for Naylor Association Solutions, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.
After 10 years with Naylor, Alex DeBarr is as high on association publishing as he’s ever been. He speaks candidly with Signature magazine about where to invest in 2019 and how to be more competitive.
Associations that use Intuit’s QuickBooks software to manage their finances can now import transaction data from their association management software in seconds through a new feature in the Naylor Marketplace. This QuickBooks app supports both QuickBooks Desktop and QuickBooks Online.
The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings. Naylor will also manage advertising sales for CSAE communications, including ad placements on CSAE.com through its programmatic advertising platform.
The Naylor Marketplace now offers associations the ability to streamline their data flow by connecting their online career centers or association management software directly with SurveyMonkey. SurveyMonkey is the first integration in the Marketplace’s survey channel.
Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.
Utilizing the latest audience-targeting technology, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to grow their digital audience data and access more non-dues revenue through programmatic advertising sales on websites, career centers and the web.
Naylor Association Solutions has partnered with MailChimp to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account.
Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. “The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”
Tom Aley of Naylor Association Solutions explains how non-dues revenue generators can bring in money for the association while also supporting members. Tom answers questions such as how non-dues revenue generators boost the value of membership and if it’s possible for associations to go overboard in their effort to earn more revenue.
A new report from Naylor Association Solutions argues that the hard part of association communications isn’t producing the content, but making sure it hits its target. The report suggests that resourcing issues shoulder a large part of the blame.
“When looking for a partner that would take a holistic view of all our programming and find ways to improve the sales performance of each component, Naylor was clearly the right choice,” said Peter Gaviorno, senior vice president for business development for the National Apartment Association. “No other single company had Naylor’s breadth and depth of experience – a combination we thought critical to help us achieve our ambitious engagement and revenue goals.”
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