Event Garde, a trendsetting consulting firm focused on association professional development, is now partnering with Naylor to make its innovative Healthy by Association initiative more accessible for associations to adopt, modify and share with meeting attendees, members and staff.
Naylor announces that 3 of its clients’ shows have earned spots on TSNN’s 2018 Top 250 U.S. Trade Shows list: The Plastics Show, the Black MBA Annual Conference & Expo, and the NAFA Institute & Expo.
While government affairs is a new service under the Naylor label, Naylor’s WJ Weiser team, has been helping clients secure legislative reforms for more than 27 years. The Weiser Government Affairs team has been competently building political capital on behalf of many organizations at the local, state and federal levels, and looks forward to offering their informed assistance with legislative affairs to the entire association market.
Naylor Association Solutions is partnering with rasa.io, a leading artificial intelligence company, to improve the quality of association email newsletters, and increase member satisfaction and retention, without the need for additional staff effort. Naylor will offer rasa.io’s product on the member communication-based AI NewsBrief and the career-focused AI CareerBrief.
Naylor has announced the acquisition of TechMedia, the leading producer of digital marketing conferences in the United States. TechMedia’s 20 Digital Summit conferences bolsters Naylor’s already-strong portfolio of custom member communications, event management, software-as-a-service (SaaS) and association management services.
“Associations exist, in part, to help members advance their careers,” said Tom Aley, vice president for software solutions at Naylor. “This Marketplace integration directly supports that goal. With the average worker holding 11 jobs during their working life, the demand for job seeker services will remain strong, and our integration with TopResume will become a core feature of a robust association career resource center,” he continued.
ASAE has announced that Nicole Araujo, business development director for Naylor Association Solutions, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.
After 10 years with Naylor, Alex DeBarr is as high on association publishing as he’s ever been. He speaks candidly with Signature magazine about where to invest in 2019 and how to be more competitive.
Associations that use Intuit’s QuickBooks software to manage finances can now import transaction data from their association management software through an app in the Naylor Marketplace.
The Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings. Naylor will also manage advertising sales for CSAE communications, including ad placements on CSAE.com through its programmatic advertising platform.
The Naylor Marketplace now offers associations the ability to streamline their data flow by connecting their online career centers or association management software directly with SurveyMonkey. SurveyMonkey is the first integration in the Marketplace’s survey channel.
Naylor Association Solutions has partnered with small business marketing platform, MailChimp, to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.
Utilizing the latest audience-targeting technology, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to grow their digital audience data and access more non-dues revenue through programmatic advertising sales on websites, career centers and the web.
Naylor Association Solutions has partnered with MailChimp to offer email marketing and marketing automation integrations to Naylor’s association management software (AMS) and career center. Association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account.
Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. “The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”