USAE: Naylor Association Communications Benchmarking Study Shows Need for Balance of Old/New

Posted & filed under Association Adviser, Company News.

Showing the importance of balancing traditional and innovative mediums, USAE news notes associations are experimenting with bringing back channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. “The biggest takeaway from my perspective is that only one in five associations indicate they have a good handle on reader, member and advertiser needs,” Dave Bornmann, chief marketing officer, Naylor Association Solutions, told USAE. “Without a strong understanding of those needs, it is nearly impossible to develop relevant, compelling content.”

Association Adviser’s 2017 Benchmarking Study Reveals Associations Understand Effective Member Communications, But Are Stalled on Implementation

Posted & filed under Association Adviser.

MCLEAN, Va. – Despite modest improvements to member communications and a reasonable awareness of lingering shortcomings, results of the 2017 Association Communications Benchmarking Survey indicate that many trade and professional associations are having a hard time implementing changes, and continue to struggle with how to become better communicators. A strong majority (84 percent) of the… Read more »

Association Adviser’s 2016 Benchmarking Study Reveals Association Communication Contrasts

Posted & filed under Association Adviser, Company News.

Four in five associations think at least half their member communications are ignored, but 86 percent think they are good at creating relevant content. Only 28 percent of associations think they are using member data wisely enough to deliver a customized member experience, but more than half are conducting member communications surveys at least once every two years. These are just a few contrasts found in the 2016 Association Communications Benchmarking Study, an annual survey of the state of association communications conducted by Association Adviser and Naylor Association Solutions.