WASHINGTON – With the goal of bringing more value to the membership experience, the Canadian Society of Association Executives (CSAE) has selected Naylor Association Solutions to refresh and produce six of its multimedia communications offerings, including Association™ magazine and magazine website, Association Agenda eNewsletter, an Online Supplier Directory and its annual Source Guide. In addition, Naylor will manage advertising sales for CSAE communications, including ad placements on CSAE.com through its new programmatic advertising platform.
“I’m excited about CSAE’s new partnership with Naylor,” said Tracy Folkes Hanson, president and CEO of CSAE. As CSAE renews its commitment to producing valuable communications for our members—and for the association and not-for-profit sector as a whole in Canada, we appreciate that Naylor offers multiple services within one company and knows our market very well.”
“Naylor was founded in Canada, signed our first association in Canada and continues to work with 64 Canadian associations today,” said Alex DeBarr, President and CEO of Naylor Association Solutions. “We’re excited to again be working with CSAE, which Canadian association executives know as the driving force for associations in Canada. We obviously believe in the role associations play for their members and industries, and look forward to using Naylor’s unique offerings to help CSAE and other Canadian associations engage their members and find effective ways to drive non-dues revenue.”
Association™ magazine is CSAE’s flagship publication that Canadian association and not-for-profit leaders read to stay up-to-date on trends, research, promotions and regulations affecting the sector. Association™ is mailed to 10,000 Canadian association executives quarterly and is distributed at all CSAE events. The first Naylor-produced issue of Association™ will debut at Associations: Future Proof, CSAE’s annual conference & showcase in Ottawa, Oct. 24-26.
The companion website for Association™ will be an online hub for association professionals looking for in-depth features as well as quick updates about association operations, board management and member programming best practices. It will allow CSAE to publish information about trending association topics quickly while leaving plenty of room for perennial topics. In addition, through advertising spaces and sponsored sections, the magazine website will open another stream of non-dues revenue for CSAE that will help fund its member events and programming.
“Naylor is excited to work closely with CSAE on their member communication and as an official corporate partner,” said John Kilchenstein, senior director, business development for Naylor. In addition to providing quality communications, we look forward to helping CSAE expand its ability to service its members through increased revenue from the publications.”
CSAE joins Naylor’s first group of clients to dive into programmatic advertising and offer its advertisers more highly-targeted ad placements on CSAE.com, the Association™ companion website and Naylor’s digital ad network. Programmatic advertising is the use of automation in the buying and selling of online media. Through a specialized technology stack, site user characteristics are collected, allowing ads to be sold by individual impression and creating highly targeted advertiser campaigns. Programmatic advertising through CSAE.com, visited by more than 72,000 people annually, and related websites will make it easier for CSAE’s staff to reach members with in-house messages about association events, courses and member benefits as they browse the internet.
Association Agenda is CSAE’s biweekly update for executive members that brings CSAE news into focus and promotes available association jobs. Distributed to 12,000 association professionals, this publication provides busy association executives with quick updates pertinent to the association community.
Naylor will also produce CSAE’s annual Source Guide, a printed directory of businesses and individuals who serve the Canadian association market, and the Online Supplier Directory, a digital companion to the Source Guide that lets association staff research multiple potential vendors in one convenient online location. Naylor’s Canada-based team of sales professionals will solicit advertising in those publications. These updated publications will roll out by the end of 2018.
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About Naylor Association Solutions
Since 1969, Naylor has helped build strong trade and professional associations by delivering solutions that engage members and generate non-dues revenue. We offer a comprehensive set of solutions, including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS). Our expertise and breadth of services help us see opportunities others miss, and our commitment to excellent customer service fuels our passion to help associations achieve more success. Naylor’s headquarters is located in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Hunt Valley, Md.; Schaumburg, Ill.; and Winnipeg, Manitoba, Canada. Visit www.naylor.com for more information.
About the Canadian Society of Association Executives
Established in 1951, the Canadian Society of Association Executives (CSAE) is a member-based not-for-profit organization providing information, advocacy, education and networking opportunities to leaders in the association and not-for-profit sector across Canada, as well as to businesses that support the sector with products and services. With area networks in BC, Alberta, Manitoba, the GTA/Golden Horseshoe, Ottawa-Gatineau, Quebec and Atlantic Canada, this “association of associations” is Canada’s only national organization committed to promoting excellence across the sector.