New video channel to drive member engagement and SEO for association websites
GAINESVILLE, Florida – Naylor Association Solutions, the leading provider of member engagement and revenue solutions for the North American association marketplace, has produced an exclusive, association focused online video channel set to launch on October 1, 2015 and is partnered with 10 state, local and regional societies of association executives at this time.
The combined expertise of Naylor and the partner societies has allowed Naylor the opportunity to build, produce and provide high-quality programming that is essential to association professionals. The channel showcases syndicated content, focusing on key topics of interest, while engaging audiences, and sharing best practices and leadership tips for association professionals in segments of 3 minutes or less. Along with easy to consume videos, the channel has a responsive design that recognizes a visitor’s viewing device, helping to eliminate stop-and-go streaming. These features aim to support the increase of time each visitor spends on the association’s website and aims to promote further interaction with other website features.
According to Tracy Tompkins, director of business development at Naylor, “Not all associations have the manpower or resources to offer their members a platform like this. We are excited to not only offer them this platform, but also provide them with a uniquely branded channel that contributes to the association’s ability to communicate relevant content to their members on a consistent basis with little to no effort on their part.”
Current partners include state societies from Arizona, California, Georgia, Kansas, Kentucky, Nevada, North Carolina, Ohio, South Carolina and Tennessee.
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About Naylor Association Solutions
Naylor Association Solutions provides products and services that drive member engagement and revenue for 1,800+ associations in North America. Founded in 1969, Naylor helps trade and professional associations drive member engagement and revenue by offering an array of solutions, including communications strategy, content, print, digital, video, full service event management, advertising, sponsorships & exhibit sales, career centers, online learning, association management and association management software (AMS) solutions. It’s not what Naylor does that makes us unique; it’s how we do it. Our team is committed to customer service, has a strong sense of integrity and possesses deep expertise helping associations achieve more success. Naylor’s headquarters is located in Gainesville, Fla. With additional offices in McLean, Va.; Alpharetta, Ga.; Darien, Conn.; Schaumburg, Ill.; and Winnipeg, Canada.