News & Events

Posted & filed under Company News.

GAINESVILLE, Fla. — Naylor Association Solutions, the leading provider of integrated communications, event management, career services and advertising, exhibit and sponsorship sales for the North American association marketplace, has acquired Fairfax, Va.-based Timberlake Membership Software, a leading provider of association management software solutions to associations and non-profit groups.

“We are building a unique network of offerings that is designed to help associations improve the quality of their engagement with members as well as generate vital non-dues revenue, said Alex DeBarr, president & CEO of Naylor. “Associations need a set of tools to manage member and industry data and help them fulfill their mission. Member data is an association’s most important and valuable asset. It connects with everything.”

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Posted & filed under Company News.

GAINESVILLE, Fla. — Naylor Association Solutions, the leading provider of integrated communications, event management, career services and advertising, exhibit and sponsorship sales for the North American association marketplace, announced today the rebranding of its NaylorCMG business. NaylorCMG has been a division of Naylor Association Solutions since 2007 when Naylor acquired the Convention Management Group.

“The move to Naylor Event Solutions reflects the ongoing evolution of the Naylor product lineup and the importance of this fast-growing part of our product portfolio,” said Dave Bornmann, vice president of marketing, Naylor Association Solutions. “This year alone, two of our Naylor-managed events exceeded their goals by more than 20 percent, another two by more than 10 percent, and three events exceeded sponsorship goals by more than 15 percent,” he said.

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Posted & filed under Company News.

GAINESVILLE, Fla. – The latest communication research from Naylor reveals that associations of all sizes, industries and operating budgets are communicating with members twice as often as they were just three years ago—with the average association pushing out an average of 24 member messages per month through print, online and social media channels. Ironically, this increase in communication is occurring even though association executives indicate continued concern about member information overload.

Like its predecessor reports from 2011-2013, the 2014 Naylor Association Communications Benchmarking Report is based on a survey that measured communications practices at over 1,000 North American trade associations and professional societies. The survey reveals a continued evolution in the way associations and societies communicate with members and what they consider their biggest challenges from the past year. The report is available for download at Naylor.com/Benchmarking.

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Posted & filed under Client News, Company News.

GAINESVILLE, Fla. — Naylor Association Solutions and Boxwood are pleased to announce a recent partnership with 10 Associated General Contractor Chapters in Texas to provide advertising services and a job board for their newest website, TexasConstructionCareers.com.

TexasConstructionCareers.com was created in response to the growing shortage of skilled construction labor in the workforce. According to a recent industry survey, 79 percent of Texas firms were having a difficult time filling craft work positions and 56 percent were having trouble filling professional construction positions.

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Posted & filed under Company News.

GAINESVILLE, Fla. — Naylor, LLC, which recently acquired association career solutions provider Boxwood Technology,  today launched a new brand platform which better reflects the broader “Associations Solutions” and integrated offerings Naylor has launched and acquired over the last three years and provides to 1,500 associations in North America.

Naylor will now go by the name Naylor Association Solutions, which will be depicted in a new logo (see above) and an entirely new branding platform.

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Posted & filed under Company News.

GAINESVILLE, Fla. — Naylor, LLC, a leading provider of outsourced business and communications services for the North American association marketplace, has announced the acquisition of Boxwood Technology, the leading provider of online career centers and career-related services for associations.

Boxwood works exclusively with associations, and currently serves over 1,000 associations in the U.S. Boxwood’s industry-leading technology platform includes career centers, career development, online learning, online and in-person career fairs, mentoring, resume writing, and a newly introduced executive recruitment concierge.

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Posted & filed under Awards, Client News.

PEACHTREE CORNERS, Ga. — Naylor, LLC, North America’s leading communications and events partner for associations, is pleased to announce TAPPI’s PaperCon, the premier event in the North American pulp and paper industry, as the recipient of its Event of the Year Award.

TAPPI contracted with Naylor, LLC in 2009 to handle exhibit sales and marketing for both the PaperCon and PEERS (Pulping, Engineering, Environmental, Recycling and Sustainability) events. Thanks to a team effort between TAPPI and Naylor, PaperCon exhibit space and attendance has doubled over the past five years.  PaperCon is now the leading conference and trade show in the industry, bringing together nearly 2,000 CEOs, mill managers, superintendents, scientists and process engineers every year.

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Posted & filed under Awards, Company News.

Each year, Naylor recognizes its best client projects, and the team of people who produce them, as part of the Naylor President’s Excellence Awards. These projects are the culmination of much hard work by Naylor’s staff and its association partners, and they represent the quality of products and service Naylor prides itself on delivering.

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Posted & filed under Association Adviser.

Hank Berkowitz

Hank Berkowitz, Editor-in-Chief

By Hank Berkowitz

Budgets are tight. Travel’s a hassle. Can’t justify the time out of the office, we tell ourselves. But again and again we return to our favorite annual conferences and events. Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. Not convinced?

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Posted & filed under Association Adviser.

Steve RappaportBy Stephen D. Rappaport

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, liking, checking-in, and friending, connecting or following.

But where is the strategic insight?

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