News & Events

Posted & filed under Company News.

GAINESVILLE, Fla. — Naylor, LLC, which recently acquired association career solutions provider Boxwood Technology,  today launched a new brand platform which better reflects the broader “Associations Solutions” and integrated offerings Naylor has launched and acquired over the last three years and provides to 1,500 associations in North America.

Naylor will now go by the name Naylor Association Solutions, which will be depicted in a new logo (see above) and an entirely new branding platform.

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Posted & filed under Company News.

GAINESVILLE, Fla. — Naylor, LLC, a leading provider of outsourced business and communications services for the North American association marketplace, has announced the acquisition of Boxwood Technology, the leading provider of online career centers and career-related services for associations.

Boxwood works exclusively with associations, and currently serves over 1,000 associations in the U.S. Boxwood’s industry-leading technology platform includes career centers, career development, online learning, online and in-person career fairs, mentoring, resume writing, and a newly introduced executive recruitment concierge.

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Posted & filed under Awards, Client News.

PEACHTREE CORNERS, Ga. — Naylor, LLC, North America’s leading communications and events partner for associations, is pleased to announce TAPPI’s PaperCon, the premier event in the North American pulp and paper industry, as the recipient of its Event of the Year Award.

TAPPI contracted with Naylor, LLC in 2009 to handle exhibit sales and marketing for both the PaperCon and PEERS (Pulping, Engineering, Environmental, Recycling and Sustainability) events. Thanks to a team effort between TAPPI and Naylor, PaperCon exhibit space and attendance has doubled over the past five years.  PaperCon is now the leading conference and trade show in the industry, bringing together nearly 2,000 CEOs, mill managers, superintendents, scientists and process engineers every year.

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Posted & filed under Awards, Company News.

Each year, Naylor recognizes its best client projects, and the team of people who produce them, as part of the Naylor President’s Excellence Awards. These projects are the culmination of much hard work by Naylor’s staff and its association partners, and they represent the quality of products and service Naylor prides itself on delivering.

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Posted & filed under Association Adviser.

Hank Berkowitz

Hank Berkowitz, Editor-in-Chief

By Hank Berkowitz

Budgets are tight. Travel’s a hassle. Can’t justify the time out of the office, we tell ourselves. But again and again we return to our favorite annual conferences and events. Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. Not convinced?

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Posted & filed under Association Adviser.

Steve RappaportBy Stephen D. Rappaport

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, liking, checking-in, and friending, connecting or following.

But where is the strategic insight?

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Posted & filed under Association Adviser.

An Association Adviser interview with Marcus Underwood.

From slick consumer magazines, to nuts-and-bolts trade journals, augmented reality is getting lots of buzz these days by content shapers anxious to hold readers’ attention in an increasingly digital age. To help separate the WOW factor from the real-world practicalities of AR, we turned to Naylor’s Chief Innovation Officer, Marcus Underwood, for some clarity.

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Posted & filed under Company News.

GAINESVILLE, Fla. — RLJ Equity Partners, LLC, an RLJ portfolio company, today announced its acquisition of Naylor, LLC (Naylor), a leading provider of outsourced business and communications services for the North American association marketplace.  Naylor had been owned by Los Angeles-based private equity firm Clarity Partners since late 2005.

Founded in 1969, Naylor provides customized communication and business services that include a full suite of print and digital media, event management, exchange event and related marketing and business services for nearly 500 associations in the U.S. and Canada.  Naylor’s comprehensive services help associations communicate with members, build their brands and generate important non-dues revenue.

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Posted & filed under Events.

GAINESVILLE, Fla. — Naylor, LLC, North America’s leading provider of media and event management solutions for associations, announces its plans to exhibit at the American Society of Association Executives (ASAE) Technology Conference & Expo in Washington, D.C. The two-day annual event will encourage attendees to gain knowledge, perspective and insight into the technology issues facing trade and professional associations and societies. During the event, Naylor staff will be available at booth 806 to discuss how NaylorNet, the company’s online division, can transform association communications and increase non-dues revenue through integrated media solutions.

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