GAINESVILLE, Fla. — Naylor Association Solutions, the leading provider of integrated communications, event management, career services and advertising, exhibit and sponsorship sales for the North American association marketplace, announced today the rebranding of its NaylorCMG business. NaylorCMG has been a division of Naylor Association Solutions since 2007 when Naylor acquired the Convention Management Group.
“The move to Naylor Event Solutions reflects the ongoing evolution of the Naylor product lineup and the importance of this fast-growing part of our product portfolio,” said Dave Bornmann, vice president of marketing, Naylor Association Solutions. “This year alone, two of our Naylor-managed events exceeded their goals by more than 20 percent, another two by more than 10 percent, and three events exceeded sponsorship goals by more than 15 percent,” he said.
“The new name also reflects the expansion of the Naylor event-related products and services that extend well beyond trade show and convention management,” added Bornmann.
“This is an exciting time for our team,” said Camille Stern, vice president and group show director of Naylor Event Solutions. “By adding event evaluation tools and appointment-based Exchange Events to our already robust event product set, we are able to provide a comprehensive assessment of an association’s show, in addition to full turnkey management of the event,” Stern said.
The appointment-based exchange events will be delivered through Naylor’s Global Exchange Events (GEE) division, the industry leader in the production of customized appointment-based events and the producer of over 20 events this year alone.
“The combination of an expanded product set and recent addition of events-industry executive John Gallagher to the team leaves us feeling well-prepared to help associations achieve all of their event-related goals and objectives,” concluded Stern.
The introduction of the Naylor Event Solutions line of business is the next step in the rebranding initiative initiated this August when the Naylor Association Solutions brand platform was unveiled.
“The branding should make what we do at Naylor clear to anyone, today and in the future. We exist to help associations, their members and their sponsors,” Bornmann said.
About Naylor Association Solutions
Naylor Association Solutions provides products and services that drive member engagement and revenue for 1,500+ associations in North America. Founded in 1969, Naylor helps trade and professional associations drive member engagement and revenue by offering a wide array of solutions including communications strategy, content, print, digital, video, full service event management, advertising, sponsorship and exhibit sales, and career center software solutions. It’s not what Naylor does that makes it unique; it’s how Naylor does it. Our team is committed to innovation, has a strong sense of integrity and possesses deep expertise helping associations achieve more success. Visit www.naylor.com for more information.