GAINESVILLE, Fla. — Naylor Association Solutions, the leading provider of integrated communications, event management, career services and advertising, exhibit and sponsorship sales for the North American association marketplace, has acquired Fairfax, Va.-based Timberlake Membership Software, a leading provider of association management software solutions to associations and non-profit groups.
“We are building a unique network of offerings that is designed to help associations improve the quality of their engagement with members as well as generate vital non-dues revenue, said Alex DeBarr, president & CEO of Naylor. “Associations need a set of tools to manage member and industry data and help them fulfill their mission. Member data is an association’s most important and valuable asset. It connects with everything.”
“We believe associations have never been better positioned to serve their members and industries—if they utilize the tools available to them and integrate them properly. Our job is to help build strong associations, and Timberlake really expands our ability to do that,” continued DeBarr.
“We are proud to be joining a company with such depth and experience in the association marketplace,” said Brian Choate, president and CEO, Timberlake. “Our clients will see immediate benefits from the investment in customer service, development and technology platform. When you layer our AMS solution into all of the other Naylor solutions, the possibilities for associations are endless,” concluded Choate.
This transaction comes on the heels of Naylor’s April acquisition of Boxwood Technology, the leading job and career service provider for associations. Naylor now has relationships with more than 1,800 associations providing communications consulting and benchmarking, content management, advertising and exhibit sales, print and digital publications and directories, enewsletters, online buyers’ guides, websites, career centers, trade show event management and exchange/appointment-based events via the Global Exchange Events franchise acquired in 2012.
“This is a great addition to the services we provide our associations,” added DeBarr. ”Associations that manage their member data and communications activities effectively also will engage with their members more effectively and generate the most non-dues revenue. Technology has enabled the integration of communications, data, engagement and non-dues revenue,” concluded DeBarr.
Timberlake will remain in its current Fairfax location, but will also be adding customer and technical support positions in Naylor’s Hunt Valley, MD location. Timberlake will become part of Naylor’s soon-to-be announced consolidated Washington, DC-area office, which will also house Naylor’s Event Solutions business (formerly known as NaylorCMG) and Boxwood Career Solutions. That office, which will house approximately 120 employees, is targeted to open in the 3rd Quarter of 2015. Naylor is headquartered in Gainesville, Fla., with offices in Alpharetta, Ga.; Fairfax, Va.; Darien, Ct.; and Winnipeg, Canada.
Naylor was acquired by Bethesda, Md.-based private equity firm RLJ Equity Partners in December 2013.
About Naylor Association Solutions
Naylor Association Solutions provides products and services that drive member engagement and revenue for 1,800+ associations in North America. Founded in 1969, Naylor helps trade and professional associations drive member engagement and revenue by offering a wide array of solutions including communications strategy, content, print, digital, video, full service event management, advertising, sponsorship & exhibit sales, career centers and association management software solutions. It’s not what Naylor does that makes us unique; it’s how we do it. Our team is committed to innovation, has a strong sense of integrity and possesses deep expertise helping associations achieve more success. Visit www.naylor.com for more information.