Member Value Research
Uncover what your members truly value with data-driven insights and actionable strategies.
Comprehensive Member Value Insights
We provide tailored solutions to help associations understand what drives member engagement and satisfaction. From gap analyses to full member value assessments, our services are designed to give you the insights you need to enhance your offerings and boost member loyalty.
Explore Our Member Value Research Tiers
Single Solution Gap Analysis Essential
This entry-level service evaluates the effectiveness and communication strategy of a single program or offering.
- Strategic Evaluation: Ensure your single program aligns with your association’s mission and provides value to members.
- Identify Gaps: Uncover areas for improvement in communication and member engagement.
- Brand Perception: Assess how your program is perceived by members.
- Deliverables: A 3-5 page report with an executive summary and recommendations, including raw survey data.
Single Solution Gap Analysis Premier
An enhanced version of the Single Solution Analysis, providing deeper insights through tailored surveys and member interviews.
- Enhanced Strategic Evaluation: A more comprehensive review of your program’s communication strategy.
- Custom Research: Tailored surveys and interviews with up to 20 members to gather nuanced feedback.
- Detailed Deliverables: A 35-40 page report with comprehensive analysis, plus a presentation for internal review.
- Recommendations: Actionable steps to strengthen member engagement and communication.
Member Value Analysis
Gain a comprehensive understanding of what drives value for both members and non-members, identifying key areas for improvement.
- Enhanced Understanding: Assess both current and potential offerings, focusing on member and non-member value.
- Identify Value Gaps: Highlight areas where your programs may not align with member expectations.
- Strategic Growth: Recommendations for optimizing revenue and increasing member engagement.
- Comprehensive Report: A board-ready presentation, with an in-depth review call with an expert analyst.
Interested?
What's Included
- Gap Analysis: Evaluate where your offerings fall short in delivering member value.
- Member Feedback: Gather critical insights directly from your members to guide future strategy.
- Actionable Recommendations: Concrete steps to improve member engagement, satisfaction, and retention.
Ready to Elevate Your Member Experience?
Get in touch to learn how our Member Value Research can help your association create more meaningful connections with your members.