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Standard Specs – GTxcel Platform

Engage in a fresh and modern user experience with GTxcel’s digital edition platform! With GTxcel, not only can you enjoy reading on your desktop at home or work, but you can also read your digital edition while on the go in an easy, legible format. Let’s break down the available formats for each digital edition:
  • Page view: This is the digital replica of your print magazine. You can flip through this view just like you would a digital book, viewing in either a 1-page or 2-page format. You can zoom in and out of the digital edition to decide the best preferred experience.
  • Reading view: This is the HTML-based mobile optimized view of your magazine. Articles are repurposed in HTML, and allow for easy scrolling on any device, whether it be your desktop, tablet or phone. Due to the modernized user experience provided, the reading view is the default view when you first access your digital edition.
You can flip between either view of your digital edition magazine by clicking on the “Page view” or “Reading view” button in the toolbar.
Why advertise in a digital edition?
  • Include ads on an HTML 5 and mobile responsive platform.
  • Link your ad to the landing page of your choice.
  • Interact with viewers to facilitate the buying process.
  • Generate an immediate response from customers.
  • Members and readers receive each issue via email, and each new issue is posted on the association’s website.
  • Maintain your ad presence on a digital issue for readers to return and reference at any time through the issue library.
What are the general specifications?
  • Advertiser supplies the ad, or Naylor can create your ad (for a $50 fee).
  • Click here to read about some user-friendly ad templates se.to u
  • Click here to download a zip folder that includes those ad templates.
  • Any supplied bitmap, vector, or PDF artwork must be 72 dpi
  • Animated GIFs are accepted on the leaderboard and rectangle positions in the GTxcel page view. However, please be aware that GIFs are compressed and may be viewed at slightly lower resolution.
  • Minimum of 18 pt font size (depending on font style) is recommended for legibility purposes when viewing digital editions.
  • Ad server tags and URL click trackers are accepted.
  • Advertiser supplies URL ad should link to. Email addresses can be used as a URL/Web link.
  • Third Party Javascript/iFrame tags are not accepted.
Due to changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.

Scroll down for a list of individual ad position specifications by publication type.

Click here for a live sample of a digital magazine/directory.

Digital Magazine, Directory & Guide Standard Sizes – GTxcel Platform

The MarketBASE product introduces content marketing opportunities where advertisers can engage with users through more tailored messaging than display ads. This can come in the form of native advertising which is geared toward shorter, sales oriented promotions of products & services, or sponsored content, which is geared toward fully published thought leadership content. All types on content marketing will display within the newly created blog section of MarketBASE, organized into three available content level options.
  • 728 x 90 pixels @72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Leaderboard ads appear on screen at all times in both the Reading and Page views.
  • The Leaderboard can be purchased on a per-issue basis and will be a single ad for the entire replica issue.
  • 300 x 250 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Rectangle ads appear at the bottom of the table of contents. The ad is on screen at all times in both the Reading and Page views.
  • The Rectangle can be purchased on a per-issue basis.
  • 320 x 50 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • On a desktop, the mobile TOC banner ad appears within the table of contents to the right of the magazine in the Reading view. The table of contents, and the TOC banner, appears after clicking/tapping on the Contents icon in mobile view.
  • The top mobile banner appears after the 1st article. Subsequent mobile banners appear every 3 articles after.
In-Magazine Digital Options
  • 8.375 x 4.583 inches @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine (as a Digital Outsert).
  • 8.375 x 6.333 inches @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine (as a Digital Outsert).
  • 7.542 x 9.792 inches @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • Digital insert ads can be placed between any article pages in the Reading view, or placed at the back of the digital magazine (as a Digital Outsert).
  • Creative accepted: MP4 or embed code from video-hosting sites like YouTube or Vimeo.
  • For Video Showcase, this will instead be a YouTube link to allow the video player to be embedded on the page.
  • Site-hosted embedded videos have no file size restriction.
  • 50 to 70 words are allowed for a video summary. In addition, a 7 to 10-word call to action hyperlinked a hyperlink to the webpage or online file of your choice may be included.
  • The video sponsorship is placed on its own page and is included as an item in the Table of Contents.
  • Limited to one advertiser per issue.
  • Article should be supplied in a Word document.
  • Article should be no more than 2,000 words.
  • One feature image can be included as well as one company logo.
  • Either image can be no wider than 600 pixels.
  • Feature image will also be used as thumbnail on the TOC list (sized at 200 x 200 pixels) unless advertiser supplies another 200 x 200 px image for thumbnail.
  • Hyperlinks can be included and should be contained within Word document.
  • Sponsored content article example can be seen on the following PDF.
  • Variable sizes (up to 1499 wide x 750 pixels deep)
  • Creative accepted: HTML file. All referenced assets (images) should be included for offline viewing.
  • Click here to download the zip folder of ad templates.
  • The HTML5 ad is responsive across all devices and is variable in terms of content provided. It can include text, images, hyperlinks and video, but must be supplied in a zipped HTML format. HTML5 ads can be placed between any article pages on the HTML version of the digital magazine.
  • Important Note: Naylor can now provide creation services for the HTML5 Ad for an artwork creation charge. All above materials would need to be provided.
  • Additional HTML5 guidelines
  • 468 x 60 pixels @ 72 dpi
  • Creative accepted: JPG, PNG, GIF (static or animated)
  • The floating banner ad appears at the bottom of the screen and will remain on all pages throughout the page view until closed out. It only appears in the reading view of a digital magazine.
  • The floating banner can be purchased on a per-issue basis and will be a single ad for the entire issue.
  • This position is available on limited basis pending association approval.
In-Magazine Digital Options
  • Dimensions: 640 x 100 pixels
  • Placement: This banner is placed at the top of the eBlast that is delivered to an association’s readership, promoting the latest digital edition issue.
  • Advertiser supplies the ad or Naylor can create an ad with supplied artwork and text.
  • Creative accepted: .JPG or static .GIF (No animation allowed)
  • Max file size: 100 KB
  • File must be a minimum 72 dpi.
  • Advertiser supplies URL ad should link to.
  • Third party Javascript/iFrame tags are not accepted because ads are delivered through email.
  • Click-thru tags are accepted, such as UTM codes which can be built through Google UTM builder.
Advertisers
If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.

Career Center Targeted Marketing and Advertising

Targeted marketing and advertising is a dynamic way to not only capture job seekers but also allows you to re-capture — or retarget— people who visit your career center after they leave your site and are surfing the web. Through targeted job enhancements, you can entice these job seekers back to your employer’s listings by showing them display ads that remind them about the exciting opportunities they saw on your career portal.

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