Online Buyers’ Guide Ad Specifications

Standard Specs:

  • Advertiser supplies the ad, or Naylor can create the ad unless otherwise noted for certain ad positions below.
  • Creative accepted: JPG or GIF
  • We accept third party tags (click-tracking tags) through the following means:
    • Javascript tags
      • Must have complete image path name and complete URL destination (double-check URL for accuracy).
    • HTML5 tags
      • Images and any Javascript supplemental files must be served from the advertiser/agency’s server. All files should be supplied with the HTML5 file.
      • Due to existing website code, testing will be necessary to ensure the HTML5 option will successfully populate.
  • Movie files are NOT accepted for banner advertising. No MP4, AVI, MOV, etc. (See exclusions applying to premier listings below.)
  • Max file size 100KB
  • File must be created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be a minimum 72 dpi.
  • Animation must be no longer than 25 seconds. This includes multiple loops.
  • Animation should stop on the last frame OR a stop action will be applied. No continuous loops.
  • Font size should be a minimum of 10pts for legibility purposes depending on the font family.
  • Advertiser supplies URL ad should link to. Email addresses cannot be used as a URL/Web link.

Due to recent changes in online advertising standards, we no longer accept Flash-based (.SWF) ads.


Standard OBG Ad Sizes

Click the ad sizes below to view and download the sample.

Leaderboard (728 x 90 pixels)

Large Rectangle (300 x 250 pixels)

Featured Company Ad (Logo & Text)

  • Naylor will create
  • Advertiser will supply the logo
  • Creative accepted for the logo: JPG Only and high-quality format.
  • Photo images are prohibited.
  • Summary: 30-40 words. Advertiser supplies a description of the company in a text document. (No formatting.)
  • Third party tags are not accepted. However, URL click trackers are acceptable.

Tru Text Featured Company Ad

  • Advertiser supplies logo: 175×100 pixels, RGB, 72 dpi, .JPG/.PNG static image only.
  • Headline: 3-6 words (Company Name)
  • Summary: 50 words or less. Advertiser supplies a description of the company in a text document. (No formatting.)
  • Call to Action: 3-5 words
  • All text remains black. Coloured text will not be allowed.
  • Third party tags are not accepted. However, URL click trackers are acceptable.

True Text Product Showcase Ad

  • Product Image: 180×150 pixels (.JPG or .PNG)
  • No animation
  • Headline: 3-6 words
  • Summary: 20-30 words. Advertiser supplies a description of the company in a text (.TXT) document. (No formatting.)
  • Third party tags are not accepted. However, URL click trackers are acceptable.

Premier Listing Specs:

  • Advertiser supplies a description of the company in a text (.TXT) document. (No formatting.) Naylor will format text.
  • Fonts will remain plain but bold, italics and underline will be allowed.
  • No hyperlinks allowed.
  • All text remains black. Coloured text will not be allowed.
  • The logo is standard on all Premier Listing types (240×120 pixels). Client must supply a high-quality logo (72 dpi or better).
    • Don’t have a logo? Check with your Naylor sales representative for logo creation services.
  • Premier has three graphics components, please see instructions and specs below.

Premier Listing: Logo (240 x 120 pixels)

  • Supplied by client
  • Creative accepted: JPG Only
  • Logo must be clear and high quality (72 dpi or better)
  • Max file size 100KB.
  • Third party tags not accepted.
  • Logo creation services available at an additional cost.

Premier Listing: Product Picture (240 x 240 pixels)

  • Naylor will create or Advertiser/Agency supplies
  • Creative accepted: .JPG (static), .GIF (animation)
  • SWF/Flash files are not accepted.
  • Advertiser supplies images of their product(s). No text or contact information allowed on product images. Not to be confused with an online banner.
  • Third party tags are not accepted. However, URL click trackers are acceptable.
  • Advertiser supplies product picture description (500 character limit) in a text (.TXT) document.

Premier Listing: Video (400 x 300 pixels) (Upgrade at an additional cost)

  • This is optional and an additional cost. Please check with your Naylor sales rep for more details.
  • Creative Accepted: .MP4, .MOV, and .AVI.
  • Movie duration: up to 5 minutes in length
  • Max file size 50MB
  • Customer-supplied video URL Links are accepted and can be streamed through Naylor’s video player. There is no limit to file size or video length if client supplies a video housed on a third-party platform like YouTube or Vimeo.

Other Sizes

Product Showcase (175 x 120 pixels)

  • Naylor will create.
  • Logos and contact information are prohibited.
  • No animation.
  • Product image: Advertiser supplies high-quality image.
  • Summary Text: Advertiser supplies up to 4 words maximum (Depends on length of words) in a text (.TXT) document, Naylor will typeset.
  • Third party tags are not accepted. However, URL click trackers are acceptable.

Curtain Ad (two files)

  • Two files required; collapsed leaderboard and expanded billboard image.
  • Right 200 pixels of leaderboard should have a call to action for viewers to click so the ad expands.
  • Ad will size down on smaller devices. Ad copy should not have a large amount of text.
  • Leaderboard: 970 x 90 pixels
  • Billboard: 970 x 300 pixels
  • Creative accepted: JPG only (no animation)
  • Third party tags are not accepted. However, URL click trackers are acceptable.

Medium Rectangle (180 x 150 pixels)

Spotlight Tile Ad (125 x 125 pixels)

Vertical Banner (120 x 240 pixels)

Horizontal Banner (468 x 60 pixels)

Micro Banner (120 x 90 pixels)

300:100 Banner (300 x 100 pixels)

Mobile banner ads (320 x 50 pixels)

 


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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.