Redefine your career center by delivering hyper-relevant job postings and job market insights to members and job seekers.
Increase opens and clicks on your career-specific communications while driving more traffic to your career center and job board. Naylor has partnered with rasa.io to bring associations of all sizes the ability to provide personalized professional and career development resources without overburdening your content staff.
How the AI Technology Works:
The rasa.io platform uses artificial intelligence (AI) to refine the AI CareerBrief for individual members, personalizing the newsletter for job seekers. As recipients click on content types and categorized features across multiple issues, the rasa.io platform learns their content preferences and serves them job postings and content that aligns with their previous selections. The AI tool learns automatically customizes job listings and content for that individual — creating a personalized newsletter without the manual work of learning hundreds or thousands of your career center visitors’ preferences. AI technology reduces the time your staff spends on newsletter creation, customization and distribution.
This member data is still available to your association, however. Knowing which subjects are of the highest interest to your members and job seekers will help you better decide the nature of your future content as well as how to position sponsorship opportunities to employers. Take advantage of artificial intelligence to engage more professionals and increase your association’s non-dues revenue.
Algorithm curates jobs and content to individual recipients
Machine learning software examines preferences over time
Reduces staff time spent on newsletter creation and customization
Builds more membership value
Increases visits to your association's career center
Earns non-dues revenue through employer advertising
Builds more advertiser value through increased opens and clicks
Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it’s easy for that information to get lost in a crowded inbox. Members are more likely to open and read an email newsletter that is unique and targeted to their specific interests.
So, how do you personalize your communications at scale?The answer: Artificial intelligence (AI)
Ready to increase the quality and engagement of your career-specific eNewsletters? Fill out the form linked below to learn more about our AI-powered CareerBriefs. Or, contact your Naylor account manager for information about how to take advantage of this technology in time for your next issue.