Redefine your career center by delivering hyper-relevant job postings and job market insights to members and job seekers.

AI CareerBiref powered by rasa.io

Increase opens and clicks on your career-specific communications while driving more traffic to your career center and job board. Naylor has partnered with rasa.io to bring associations of all sizes the ability to provide personalized professional and career development resources without overburdening your content staff.

How the AI Technology Works:

The rasa.io platform uses artificial intelligence (AI) to refine the AI CareerBrief for individual members, personalizing the newsletter for job seekers. As recipients click on content types and categorized features across multiple issues, the rasa.io platform learns their content preferences and serves them job postings and content that aligns with their previous selections. The AI tool learns automatically customizes job listings and content for that individual — creating a personalized newsletter without the manual work of learning hundreds or thousands of your career center visitors’ preferences. AI technology reduces the time your staff spends on newsletter creation, customization and distribution.

Naylor's AI-powered NewsBrief lets your association customize content for individual members.

This member data is still available to your association, however. Knowing which subjects are of the highest interest to your members and job seekers will help you better decide the nature of your future content as well as how to position sponsorship opportunities to employers. Take advantage of artificial intelligence to engage more professionals and increase your association’s non-dues revenue.

Benefits of an AI-Powered CareerBrief

Algorithm curates jobs and content to individual recipients

Machine learning software examines preferences over time

Reduces staff time spent on newsletter creation and customization

Builds more membership value

Increases visits to your association's career center

Earns non-dues revenue through employer advertising

Builds more advertiser value through increased opens and clicks

Featured Article: Why Artificial Intelligence for Career Newsletters?

Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it’s easy for that information to get lost in a crowded inbox. Members are more likely to open and read an email newsletter that is unique and targeted to their specific interests.

So, how do you personalize your communications at scale?

The answer: Artificial intelligence (AI)

Create a more engaging career resource in minutes.

Ready to increase the quality and engagement of your career-specific eNewsletters? Fill out the form linked below to learn more about our AI-powered CareerBriefs. Or, contact your Naylor account manager for information about how to take advantage of this technology in time for your next issue.

Contact Us to Learn More