{"id":9626,"date":"2020-02-14T20:19:26","date_gmt":"2020-02-14T20:19:26","guid":{"rendered":"https:\/\/www.naylor.com\/associationadviser\/?p=9626"},"modified":"2020-03-11T17:14:36","modified_gmt":"2020-03-11T17:14:36","slug":"podcast-accessible-content-carmen-collins","status":"publish","type":"post","link":"https:\/\/www.naylor.com\/associationadviser\/podcast-accessible-content-carmen-collins\/","title":{"rendered":"Podcast: Accessible Content is Just Good Content"},"content":{"rendered":"<figure id=\"attachment_9329\" aria-describedby=\"caption-attachment-9329\" style=\"width: 200px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-9329\" src=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/Carmen-Collins-256-px.jpg\" alt=\"Carmen Collins headshot\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/Carmen-Collins-256-px.jpg 256w, https:\/\/www.naylor.com\/associationadviser\/wp-content\/uploads\/sites\/2\/2019\/12\/Carmen-Collins-256-px-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-9329\" class=\"wp-caption-text\"><em>Carmen Collins, senior social media &amp; talent brand manager, Cisco<\/em><\/figcaption><\/figure>\n<p>How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn&#8217;t something that&#8217;s widely talked about in the tech or association communities, but it&#8217;s on the mind of <strong>Carmen Collins<\/strong>, senior social media and brand talent manager for Cisco.<\/p>\n<p>Inspired by her experiences working with a broken elbow and then a visually-impaired intern, Carmen has been improving the accessibility of Cisco&#8217;s online properties to create a better user experience for everyone, not just people who are already fully-abled. Adding things like captions for video or using cap case (&#8220;Cap Case&#8221;) for hashtags can make your online content stand out, and your brand appear more caring and purposeful than your competition.<\/p>\n<p>Our conversation at last fall&#8217;s Digital Summit Tampa covered a range of accessible content topics from creating mobile-first content, to managing multiple platforms, to being judicious about your use of emojis. Listen to learn how you can easily and gradually make your online content reach more people by making it more accessible.<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/association-adviser\/embed\/episodes\/Accessible-Content-is-Just-Good-Content-e9e33o\" width=\"500px\" height=\"102px\" frameborder=\"1\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Advertise on this podcast, or any of Association Adviser&#8217;s platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively.\u00a0<strong><a href=\"http:\/\/bit.ly\/AdviserMediaKit\" target=\"_blank\" rel=\"ugc noopener noreferrer\">Check out our media kit here<\/a><\/strong>.<\/p>\n<p>Suggest a guest or topic for The Association Adviser Podcast! Email us at\u00a0<a href=\"mailto:associationadviser@nayloronline.com\" target=\"_blank\" rel=\"ugc noopener noreferrer\"><strong>associationadviser@nayloronline.com<\/strong><\/a>.<\/p>\n<p>Thanks to our podcast sponsor, Naylor Association Solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accessible content isn&#8217;t widely talked about in associations, but it&#8217;s on the mind of Carmen Collins, senior social media &#038; brand talent manager for Cisco.<\/p>\n","protected":false},"author":26,"featured_media":9472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,12,4,1576],"tags":[1601,1613,35,1521],"class_list":["post-9626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-marketing-communications","category-membership","category-podcast","tag-accessibility","tag-carmen-collins","tag-content-marketing","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Accessible Content is Just Good Content - Association Adviser<\/title>\n<meta name=\"description\" content=\"Accessible content isn&#039;t widely talked about in associations, but it&#039;s on the mind of Carmen Collins, senior social media &amp; 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